Kevin Farrell moved to England from Belfast in 2010 to further his career in commercial banking. In 2017 he established Vegivores, at the time Reading’s only fully vegan street food and catering company, with regular appearances at Blue Collar and various other events. This helped build a strong and loyal following, and Vegivores opened its first bricks and mortar location in St Martin’s Precinct in Caversham in October 2019. Kevin lives in Caversham with his wife, Emma.

Vegivores has continued to trade during lockdown and has a popular delivery arm with online ordering. Later this week, they will officially announce that they will also open weekend daytimes for brunch, coffee and cake takeaways.

What are you missing most while we’re all in lockdown?
From a work perspective, I miss having our whole team together. We assembled a great bunch and we have a lot of fun at work so it’s strangely quiet at times now. 

From a personal perspective I miss having some sort of social outlet. I didn’t have a lot of free time from work pre-lockdown and if I did it was always for a specific event or concert. Now, like many people I guess, I find myself with a bit more free time and nowhere to go. I can’t complain though: in honesty I’m appreciating the slower pace of life a bit and there are definitely things I’ll try to maintain when lockdown ends.

What’s your favourite thing about Reading?
I’ve lived in Reading for over eight years now and in Caversham for five of those, and I like that I am still constantly discovering things and places that I knew nothing about. I also like the fact that outsiders think the town is dominated by chains but people who live here know that we have a thriving independent (and therefore unique) sector across retail and hospitality, and an amazing sense of community that sits behind that.

What’s your earliest memory of food?
This isn’t a pleasant story but, regardless of veganism, I’ve been allergic to all forms of poultry for my entire life (weird, I know). One of my earliest memories is being about three years old and ending up rolling around choking on the kitchen floor after being given a chicken leg by my parents. They were obviously oblivious to the cause at the time and a few similarly traumatic occurrences happened before it got worked out!

What’s the best meal you’ve ever eaten?
I’ve had a few spells of living in Spain and I’m obsessed with all things Spanish so a lot of our downtime is spent there. It’s impossible to pinpoint a specific plate of food, because they eat so well, but nights spent bar hopping in San Sebastián grabbing a couple of pintxos in each place have been some of the best food experiences I’ve ever had.

What were the biggest challenges in going from a street food stall to permanent premises?
Getting to the point where we could actually open the doors was really tough. The process of getting the keys to the property following acceptance of our offer was incredibly drawn out (it took about 10 months in total and another 3 months of fit out), so trying to keep the existing business going and growing whilst dealing with lawyers, builders, licensing and suppliers and recruit a team meant there was seldom a dull moment! The biggest challenge when we opened, I think, was being able to deliver a much more varied menu from a space that isn’t that much bigger: over time we managed to streamline some processes to make that work.

What is your most unappealing habit?
This might make me sound like a toddler, but I’m a notoriously messy eater. I don’t know how it happens but I seem to manage to spill at least a part of almost everything I eat or drink. It’s incredibly frustrating and a source of constant amusement to my friends.

Who are your biggest influences in the world of food?
My earliest memories of being completely engrossed in something food-related are from watching Keith Floyd on TV. I think I was more mesmerised by him and his swagger than the food he was cooking, and even today I’ll never flick past one of his programmes. Watching him gave me a great awareness of how food varied from country to country and definitely led to me taking an interest in the wider world of cooking. 

In more modern times my biggest influence has to be Sarah (the other half of Vegivores’ management team). She quite literally never stops thinking or talking about food and how it can be done better, and it’s impossible not to be motivated by her passion.

What is your favourite smell?
Probably a strange one, but without a doubt it’s stale beer. When I was about 15 I got a job in a local pub and it sparked my whole interest in hospitality. I had so many good times there over many years and every time I walk past a pub in the morning when the cleaners are doing their bit I can smell the revelry of the night before and it instantly takes me back.

Where will you go for your first meal out after lockdown?
The strong likelihood is that it will be Quattro. It’s a ten minute walk from home, they have a decent vegan menu, their food is always good, it’s always busy with a nice atmosphere and the staff are always lovely. Hopefully it’s a Saturday and I can make it down to the Double Barrelled tap room for a couple of hours in the afternoon beforehand. That would be a pretty perfect day in my book.

Which words or phrases do you most overuse?
‘Why?!’ (apparently), and ‘Delicious!’

It feels, as an outsider, that the world of plant-based eating has made exponential progress in the last five years. Would you agree, and what changes would you most like to see in the next five?  
I’d definitely agree. From supermarkets to restaurants, the plant-based offering has exploded and it’s because the public has created such a demand. The government has been telling us relentlessly that the response to this pandemic has been led by science. Independent science has been telling us for quite a while now that plant based eating is optimal when it comes to health, so my hope is that the government allows itself to be led by science in other areas and makes plant based food the norm in schools and hospitals where the consumers are those most in need of the right nutrition.

What was your most embarrassing moment?
When young and naive I once inadvertently told a job interviewer that his boss (who I knew socially) had told me a monkey could do his job. It caused a full-on mutiny amongst the staff and needless to say I didn’t get the job. Not my finest moment!

What one film can you watch over and over again?
To be my usual cool self I would say Goodfellas – and I’d mean it – but my wife would tell you that the true answer to that question is Jurassic Park!

What’s the finest crisp (make and flavour)?
As far as I’m concerned you can’t beat a simple salted crisp, the thicker the better. Real, Tyrrell’s and Kettle are probably the pick of the bunch in the UK.

What’s your biggest bugbear about people’s attitudes to vegetarianism and veganism?
Probably a reluctance to try something because of a preconceived idea that it won’t be as good. Our customers are an adventurous bunch, so I’m lucky in that respect. Amongst the wider population though, if you sit two identical products next to each other and label one of them as vegan it’s likely to elicit a reaction in people. That’s part of the reason why we downplay the vegan element of our business, because in our eyes ultimately it’s all just food and anyone can enjoy it.

Who would play you in the film of your life?
An obscure one but Eamonn Owens is ginger, Irish, and the same age as me so he’d have to be in with a decent shout.

Where is your happy place?
A golf course on a summer evening or on a boat, any boat.

What’s your guiltiest pleasure when it comes to food?
Cold pizza the morning after the night before. Delicious!

Tell us something people might not know about you.
Some very questionable music that I made quite a long time ago is still on iTunes now.

Describe yourself in three words.
Happy, excited, exhausted!

Despite having no direct experience of running a food business, at the end of 2017 Shuet Han Tsui made the now-or-never decision to take over a café site on Kennet Island with her business partner Breege Brennan, and Fidget & Bob was born. Prior to that she had worked in engineering manufacturing and start-up finance. Two and a half years later, Fidget & Bob is still standing: given their aching feet, that’s a lot more than can be said for its owners. Pictured below is the mighty Henry, Fidget & Bob’s instantly recognisable mascot who is famous for his regular appearances on social media.

Fidget & Bob continues to trade during lockdown, selling food and coffee to take away along with bread, fruit and veg, local beer and other provisions.

What are you missing most while we’re all in lockdown?
The 11 day break we had scheduled for Easter.

What’s your earliest memory of food?
Congee, often described as a rice porridge. Chicken congee is my go to comfort food.

You spend six days a week working in very close proximity to Breege. How do you avoid falling out, and what advice do you have for people currently spending more time than usual with their loved ones?
Carve out a little oasis of calm and personal space to ‘be alone’. Don’t be afraid to be voice what is bothering you or if the other person has pissed you off (it happens). Hear it out. Exercise your right to reply, but then move on quickly. Don’t brood.

We both take a lead on different things. While we are in the loop with everything going on, we crack on with our own jobs. Major decisions are discussed and fleshed out, but it isn’t possible to have joint decisions or consensus on everything. If we can’t agree, sometimes we have to defer to the other and hope for the best. If I’m proven right all along, it is desirable not to gloat (for too long). 

You famously won’t tell people where the name Fidget & Bob came from. What’s the funniest guess you’ve heard?
Oddly, people always focus on nouns. That interests me: the words might be verbs. We joke that it’s like the secret of Coca-Cola – but it’s really not. And now, it’s become this thing – so we daren’t say, as it’s almost, well… boring. One lovely American customer seemed determined to find the answer, and each time she visited, gave us a different explanation, one of which was naughty.

What’s the best meal you’ve ever eaten?
This is clearly impossible to answer, so I’ll say that the ‘meal’ I always want to eat is Cantonese dim sum. Alas, this is no longer available in Reading. If I don’t fancy it, then all is lost. The last good dim sum meal I had was in a restaurant called Banquet in Colchester.

What is your most unappealing habit?
When I lose my temper I go deathly quiet, with a big dose of FO-vibes.

Where will you go for your first meal out after lockdown?
The Lyndhurst because I love good pub restaurants. I have wanted to go since it re-opened under new management, but getting there is tricky because of the hours we work. With the dark COVID-19 cloud looming over the hospitality industry, there is no time to waste. Places we’ve been meaning to go to literally may not open again.

Who would play you in the film of your life?
Kung Fu Panda.

What’s your favourite thing about Reading?
Something I’ve always appreciated, but even more so in the last few weeks: the indie scene. We support each other and help where we can. There is no sense that we are ‘competitors’. Ultimately, we understand how hard it is to run a business. We all benefit from a strong indie scene.

How do you relax?
Vodka tonic (ratio 4:1), TV, messing on the laptop, packet of crisps. All at the same time.

Fidget & Bob is so good at social media: what are your top three social media tips?
1. Your presence should be authentic and consistent. Don’t just log on because you ‘want’ something.

2. Results are mostly intangible and seemingly elusive, but definite.

3. People are a lot less interested in what you do than who you are. The content should perform one of two basic functions. It should either inform e.g. we have new beer, or it should give people a glimpse into the personality of the business.

And now for the rant: in 2020, it is not an optional extra to have a social media presence. It is – by far – our most effective way to stay in touch with existing customers and reach out to new ones. We have far more non-Kennet Island customers than we ever expected and that is overwhelmingly due to social media. It costs zero money. It takes a bit of time of maintain. To say you ‘don’t have time to do social media’ is like saying you don’t have time to talk to customers that walk in the door. 

What one film can you watch over and over again?
Elf. For the scene where he throws himself on the Christmas tree alone.

What is your superpower?
Excel. As in spreadsheets, not as in I excel at anything.

What’s the finest crisp (make and flavour)?
M&S own brand honey roast Wiltshire ham crisps.

Where is your happy place?
Pottering around in the kitchen with the radio or a podcast on.

What is top of your bucket list?
Volunteer/work at a panda reserve. It is impossible not to love pandas.

What is the most important lesson life has taught you?
Letting go is a lot easier than holding onto shit.

What’s your guiltiest pleasure when it comes to food?
Pork pies. All pies.

Tell us something people might not know about you.
I can tell you how to escape a car rapidly sinking in the river. I managed it unscathed. The car not so much.

Describe yourself in three words.
Calm. Analytical. Intolerant-of-twats.

Dr Quaff, the author behind the Quaffable Reading blog, has lived in Reading for over twenty years. His pub review blog was conceived as a group effort over too many pints of beer one night, but none of his friends has ever done much more than spell check, fact check and offer unconstructive criticism. That suits him fine, as he quite likes writing and now doesn’t want them to muscle in. He lives with his wife and children in Caversham.

What are you missing most while we’re all in lockdown?
It’s a cliché, but going to the pub. I can work from home, I can get good restaurant food to take away, and I’ve got a fridge full of beer. I’m going to miss some great holidays, but I probably travel too much anyway. For me, what I really miss is meeting friends down the pub, and having a good chat. It’s good for your mental health to socialise and to unburden with people who you aren’t locked in a house with.

George Orwell famously wrote about the perfect pub in his essay The Moon Under Water. What characteristics, for you, define the perfect boozer?
I used to occasionally meet people in the Moon Under Water in Leicester Square – one of the earlier Wetherspoons. And that is the exact opposite of my ideal pub. You need to have space to sit down and relax. Stand at a gig, sit at a pub. Music should be loud enough to fill gaps in conversation, but quiet enough for you to be able to hear everyone. And ideally that music should have nothing earlier than The Queen Is Dead by the Smiths, and nothing later than AM by Arctic Monkeys.

And the beer should be fresh. In general I don’t mind which beer. There are so many different beers, and almost all of them are lovely if fresh and well kept. KeyKeg (beer served in a collapsing plastic bag type barrel where it never mixes with air, instead of a traditional steel barrel) does a great job of keeping beer fresh for a month or more, and I don’t understand why more smaller pubs don’t embrace it. Lastly, you need a friendly atmosphere where people are comfortable talking, perhaps even with people they don’t know. Good pubs are more about people than booze – that means a good landlord, good staff, and customers who enjoy being there. 

What’s your favourite thing about Reading?
The location. You could not pick a better spot in the whole country to put a town. There are green rolling hills literally just minutes away. The Thames and the Kennet flowing through the middle give us an amazing backdrop that we don’t make enough of. The journey to central London is faster than from many London suburbs. And coming from Scotland, I really appreciate the little microclimate that we get here. Reading seems to be ideally situated for warm, dry weather – we’re warmer than Devon and Cornwall for example and have 10% fewer rainy days than London.

What is your most treasured possession?
Do dogs count? If not, it’s my Fender Thinline Telecaster. I play the guitar (not very well), and this guitar is such a joy to play – lovely and light, with a really rich sound. I’ve got a few guitars, but this is the one I always go back to.

What’s the best meal you’ve ever eaten?
I was lucky enough to go to the Fat Duck once. The food was stunning, but the playfulness of it all was what really made it – cooking bacon and egg ice cream in a dry-ice frying pan at your table, for example. The most memorable part for me was the first course, which was a meringue cooked in liquid nitrogen, dusted in green tea. It just exploded in your mouth, leaving you with a mouth full of flavour, the meringue somehow gone before you could even bite down on it.

What is your most unappealing habit?
I’m a grammar pedant. If you use the wrong “there” or “to”, get an apostrophe wrong, or use “less” instead of “fewer”, I will judge you. I try to resist commenting on people’s mistakes on Twitter, but rest assured I notice and am internally keeping a list of who’s going to be first against the wall when the revolution comes.

What’s your earliest memory of food?
When I was about three, my parents had a dinner party. While they were distracted by guests, I went to the fridge and ate the entire block of Danish Blue that they had planned for desert. Danish Blue was a fancy cheese in those days. I don’t think it was a popular move.

What is the worst job you’ve done?
I did a summer job once at GEC Alstom. It was just at the time of an economic downturn, and they had no work for my department. They wouldn’t let us read or anything like that to fill the time though, so I spent about 75% of my time gazing into thin air but looking potentially busy in case the boss came in. It wasn’t much better out of work either. There weren’t many rooms to rent in the area at short notice, and I accidentally moved in with a couple of bank robbers. I only realised when the police raided our house one morning.

If I allowed you three desert island beers, what would they be?
Top of the list has to be just about anything from Siren Craft. They are the best brewery in the UK at the moment, and we’re lucky to have them on our doorstep. I really enjoy their “Suspended in…” series, where they make a new hazy IPA with a different hop combination every few weeks. It’s just arrived in cans, and I’d take that to any desert island.

Given that this is a fantasy list, my second beer would be the Mango APA from Clay’s Hyderabadi Kitchen. It’s an absolutely perfect accompaniment to a good curry, and I was gutted when the brewery, Home 2.0 Craft Beer, went out of business. So on my fantasy desert island, they are magically back in business, and air drop barrels to me every week.

Lastly, I think I’d have to go for a cider. A couple of years ago, local professional drinks writer Adam Wells gave me a much needed lecture on cider. To be called cider in the UK, a drink only needs to be 35% apples. The rest can be water, sweeteners, artificial flavourings and so on. And the bottled ciders I was drinking, generally over ice, don’t say how much apple they use, which is a bit of a giveaway that it’s most likely not that high. Adam persuaded me to try some Dunkertons Organic Black Fox Cider, and it was a revelation. So much flavour in there that was missing from the “heavy on the advertising, low on the apples” cousins that are found in every pub. So I’d take that Black Fox Cider with me too.

Where will you go for your first meal out after lockdown?
Clay’s. I don’t even have to think for a second about that one. My two favourite restaurants are Clay’s and Kung Fu Kitchen. Thankfully Kung Fu Kitchen is doing takeaway during the lockdown, but I’m really missing Clay’s. I can place my order now without looking at the menu – Kodi Chips, babycorn pepper fry, and chicken biryani. Nowhere else does food anything like it, and I can’t wait to go back. Even if there is no mango beer.

What was your most embarrassing moment?
I saw a tweet the other day that said something like When parents say “Go to your room and think about what you’ve done,” it’s really good practice for what you do every night as an adult. Like most adults I all too often lie in bed and think of embarrassing things I did decades ago, and if I could change one thing in life it would be that my brain didn’t waste cycles on doing that. I can remember more about peeing my pants at the age of five than I can about my own wedding day. I never lie in bed and think about an amazing holiday or fantastic achievement, but can lie awake all night going over some inconsequential act I wish I’d done slightly differently. It’s the worst thing about being an adult, and the sooner someone invents a memory wipe like in Men In Black, the better.

What one film can you watch over and over again?
This is really hard. I’m a massive movie fan. Pre-lockdown we typically went to Showcase at least once a month, and I’ve got a big projector at home where we watch multiple movies every weekend. But I’ve also got a short attention span, and a film can go from being the best to completely tedious if I watch it too often. As a semi-educational project, I helped the kids write some software to track what we watch to avoid the frequent arguments about “but we just watched that one two weeks ago”. It hasn’t worked – we forget to enter the movie and still have the arguments. When Jeff Bezos reads this, my plea to him is to release an API to make our watch history available so that we can automate it. 

But I dodged the previous question, so I guess I’ll have to pin my colours to the mast on this one. Casablanca. It’s got such a well written script, and the lack of special effects make it timeless. I could watch it far more often than our database tells me we have watched X-Men: Days of Future Past.

What is your favourite smell?
I love the smell of the sea. I’ve spent a lot of time diving off the south coast of England. A great weekend for me was driving to a slipway at 6am to catch the slack tide, dive a World War 2 wreck, and be back on dry land in time for a bacon sandwich for breakfast. That would be followed by a trip to the local dive shop to fill our tanks before doing the same again in the afternoon and then heading to the pub all evening to tell tall tales about what had happened. The smell of the sea reminds me of those days, and if you pair that with the smell of fish and chips, I’m in heaven.

Which of your reviews has been the most controversial, and why?
It’s probably The Bugle. I went there with professional reviewer’s assistant Zoë, and we had the most bizarre evening. We got dragged in to conversation with some people who are actually in need of Alcoholics Anonymous intervention. They were very nice to us in the way that people are only as long as you are agreeing with them and promising to keep drinking with them. I actually wrote a review that really pulled the punches to avoid being to unkind to those people, who clearly have a genuine problem. I got attacked on Twitter afterwards though by one individual who felt that I was unfair in my description, and also that I was too rude about the punters in there. He’s deleted the tweet now, but he said something along the lines that if I ever spoke about him the way I spoke about the people in that pub, he’d do me over.

Who would you invite to your dream dinner party?
This is a tricky one, because if I had my fantasy list of Richard Feynman, Kurt Cobain, Douglas Adams and John Cleese, I’d be the boring one by comparison, and how would I impress Hannah Fry, J K Rowling and Nigella Lawson who’d be there too. 

I’d love to spend an evening chatting with Tony Blair – I think he’s one of the most effective thinkers of our time. By effective, I mean he actually got good things done. And to all the people who are shouting “but Iraq!” at the screen, Iraq was a political mistake, and our media ensured it was concluded badly. But I don’t think it was a moral mistake – Saddam Hussein was committing genocide against his own people, and it was the right thing to stop the persecution and slaughter of a huge group of people. 

I’m also a massive fan of the economist Tim Harford. His More Or Less podcast is always top of my listening list, and I think he would be the perfect person in a discussion to keep it honest and interesting. So my perfect dinner party is me, Tony and Tim down the pub with some packets of pork scratchings, putting the world to rights.

What’s the finest crisp (make and flavour)?
Pipers chorizo crisps. Immensely salty and spicy at the same time. They are easy to get these days, but in the past I could only get them at Reading Beer Festival, and I would leave the tent with my glass and four big packs of crisps each evening. Often one of them would get eaten on the way home, and the others would rarely last until the next weekend.

Where is your happy place?
Sitting on a balcony overlooking a beach, with a gin and tonic, some olives and a book. I only do that on holiday, and it says “I had nothing stressful to do today, and there’s no to-do list waiting for me”. That feeling of no obligations is the most relaxing part.

What’s your guiltiest pleasure when it comes to food?
Whenever my wife is out for the evening, I’ll make myself a Chinese chicken curry. I have a stock of Chinese curry sauce from Tesco that only I’m allowed to eat, and if there’s no chicken in the house, I’ll happily eat it on its own. I get a bit antsy if she isn’t out for a long time and I have to just eat healthy food with her. Fingers crossed that that’ll be my biggest hardship of the lockdown.

Tell us something people might not know about you.
I have four Twitter feeds and three blogs. They don’t follow each other, and the topics are all completely different, so you’ll almost certainly never find them.

Describe yourself in three words.
Geeky and proud.