Sometimes I wonder if I’m still true to the newcomer who started out reviewing neighbourhood Sardinian restaurant Pepe Sale all that time ago. Have I managed to keep my finger on the pulse of what Reading diners really want from a meal out, or has my head been turned by all those great meals, all that fine dining, all those plaudits and mentions in the national press? It was something that crossed my mind from time to time, especially as I was sitting in Soho House – my second Soho House of the afternoon – with my friend James, polishing off a carafe of Viognier, ready to scoot across town to Bébé Bob, a restaurant which sells rotisserie chicken at just under forty pounds a head.
If any of you are still reading after that opening paragraph, I feel I should explain: James suggested going to Soho House as he’d got membership a few weeks ago. And the chance to experience life on the other side of those discreet doors, to see how the other half lives – well, how could I resist? So I accompanied him, feeling quite the bumpkin, as he scanned in using the app on his phone and the woman on reception, ultra polite and polished, greeted us by name and explained the facilities, including various roof terraces and the cinema in the basement where they did regular screenings. I tried not to look too “Home Counties hick up in London for the day”, no doubt failing miserably.
Inside everything was ridiculously tasteful, the place filled with the buzz and clamour of a newborn London weekend. I tried to be insouciant, but of course I was meerkatting every time someone went past. Would I see a celebrity? (The answer, by the way, was no.) If anything, the interior was more stylish than some of the people who wandered past, distinctly nouveau, laden down with carriers bearing the logo or one designer or another. I entertained myself trying to guess their story; tech bro; footballer’s agent; lottery-winning fish out of water. What would people have thought James’ and my story was?
But anyway, if I sound sniffy I don’t mean to; it was a fascinating experience, made more fascinating by the knowledge that it’s unlikely to be repeated any time soon. But the chair was comfy, the sunlight flooding in from the roof terrace was welcome, the people watching was Olympic standard and the Viognier was crisp and peachy. I would be a hypocrite if I tried to claim I hadn’t had a wonderful time.
But in the course of writing this I did a bit of research and there were a couple of stories a few months ago saying that Soho House had lost its exclusivity and cachet – one of them in Tatler, no less, saying effectively that they’re admitting all sorts these days. That was in March, but I would say that even if it hadn’t happened by then, the club letting me through the door in April might have signified the moment it truly jumped the shark. The following week I sent James a meme on Instagram describing Soho House as “the Freemasons for influencers”: he didn’t dignify it with a response.
Anyway, I was the one that had chosen Bébe Bob for our dinner reservation, the second half of a one day chicken festival which commenced with disappointing fried chicken at Coqfighter. I thought I was on safer ground with Bébe Bob, an offshoot of Soho’s famous/infamous Bob Bob Ricard specialising in rotisserie chicken almost to the exclusion of everything else. Their website rather spells it out, Any main course the customer wants, as long as it’s chicken or chicken. It also rather splendidly says that Fashionwear is welcome, activewear is not.
Bébé Bob opened last October and has already attracted a raft of plaudits from the people who know about these things. Grace Dent went there at the start of the year and seemed to enjoy herself, even if she called it a “chicken and chips place that thinks it is ‘it'” and made a tired joke about Margo from The Good Life. And restaurant abacus Andy Hayler – recently seen enjoying Clay’s Kitchen – visited in March, lavishing the chicken with, by his standards, pretty fulsome praise: “it was a joy (16/20)”, he raved, presumably having a lie down in a darkened room afterwards.
All good omens, then. And I have to say, the interior of Bébé Bob was one of the most gorgeous, luxe spaces I’ve eaten in for as long as I could remember. They claim it’s inspired by the Golden Age, and I can kind of see that. Everything is chic, sleek and deco, plush and subtly lit, and you’ll struggle to find a sharp edge anywhere, from the curvy, velvety chairs to the rounded corners of the wood panelling. Impeccably tasteful, too, especially the art on the walls, Kandinsky squiggles in Mondrian colours. I loved the tiled floor too, reminiscent of Clarice Cliff, although research suggests they inherited that from Folie, the previous restaurant at this site.
But overall, the whole thing was enormous fun, grand but not po-faced, and you got a sense of being on a Cunard liner in the Thirties, going from somewhere glamorous to somewhere equally glamorous. I half expected the captain to announce that we would be docking at Biarritz on the hour, or Poirot to assemble everybody in the salon and reveal the identity of the murderer.
Bébé Bob’s menu does indeed live up to that promise of chicken main courses to the exclusion of all other – and just the two kinds, Vendée for nineteen pounds a pop, or Landais for thirty-nine. The former is “raised outside for most of its life”, which does rather make you wonder about the other less enjoyable parts, while the latter is corn and milk-fed, free-range and given more time and space, apparently developing a deeper flavour as a result. Could it be worth thirty-nine pounds, though?
Grace Dent never found out, because they’d run out when she went, while Andy Hayler, always one to throw money at a problem, ordered the Landais and said it was in a completely different league to anything you could get in this country. Our server, one of a brigade of charming and efficient servers, told us they only had one of the Landais left. We reserved it.
“We were always going to go for the expensive chicken, weren’t we?” said James. We’d spent the afternoon in Soho House drinking cocktails and wine after drinks at the French House. Of course we were.
The menu says that although chicken is the only main on offer, starters are “plentiful”. In reality there were six, one of which was a salad, although I guess I wasn’t counting the three varieties of caviar also available. Starters were between twelve and twenty-two quid and I suppose could have been described as timeless or retro, depending on your perspective: that’s why Grace Dent made that crack about Margo Leadbetter.
James decided to try the prawn cocktail, possibly the archetypal starter from days gone by, and seemed to like it but not love it. The Marie Rose apparently had quite a kick to it, although it wasn’t clear where from: the menu said that cognac was involved but that didn’t explain the heat.
I had been torn between egg mayonnaise and smoked salmon, so I asked our server for advice. He immediately came down on the side of the former. “It’s a lighter dish” he went on to explain. Well, happy days, I thought: it’s been a day of excess already and I had a wedding suit to slim into and only two weeks to do it. We even turned down the offer of bread, that’s how well behaved I was trying to be.
Well, I have to congratulate our server for his gift for understatement, because light doesn’t do it justice. It wasn’t egg mayonnaise as I’m used to, instead being a singly impeccable boiled egg, split open, each half adorned with a firm, salty Cantabrian anchovy. Under that, capers and herbs and a smudge of a delicious, punchy mayonnaise with a hefty hit of Dijon mustard. All very nice, but approaching amuse bouche levels for twelve pounds. I found myself wishing I hadn’t spurned the bread after all.
The thing is, whatever the quibbles about the food you couldn’t knock the location, the surroundings or the sense of occasion. We sipped our way through a very decent bottle of sauvignon blanc from the Loire, which was mentioned in Andy Hayler’s review. It was, in his own effusive words, “Forty-three pounds for a bottle that you can find in the high street for fourteen” – which proves that he’s good for something, if nothing else. To give you an idea of the wine list, this was easily one of the cheapest wines on there – it was actually forty-four, but that’s inflation for you – and you could easily spend north of sixty quid without even necessarily meaning to.
Service really was lovely, but there was an interesting moment when the servers approached the table next to us with their chicken, ready to serve it with ceremony and solemnity. Our neighbours were American – I’d already clocked that from the accent – but they’d obviously spent too much time in the U.K. I could tell that from their reaction to the arrival of their main course.
“Goodness, that’s very quick chicken” the woman said. This is the kind of thing an English person would say, when what they meant was why the hell are you bringing this out almost immediately after I’ve ordered? I’d expect that in Nando’s, not somewhere like this. Which is, to be fair, the kind of thing I’d expect an American to say when rushed in a British restaurant. When she instead decided to express passive-aggressive surprise I didn’t know whether to be impressed or disappointed; James and I did lean over, after the server had gone, to express our solidarity.
Maybe you only get the delay if you order the fancy pants chicken. That would explain why ours arrived about quarter of an hour after we’d finished our starters – although even that, come to think of it, felt a little bit quick. From the text on the menu nothing about this chicken’s life had been rushed, so it was a pity this part was. It deserved better. But you had to hand it to them for the ceremony – each of us had a breast and a leg reverently placed on our plate, a poultry yin and yang, with the oyster delicately popped in the middle. And finally, thick jus was drizzled from a little jug, anointing the whole lot: I now declare the most expensive chicken you’ll ever eat in your life, open.
I know you want to know what a thirty-nine pound portion of roast chicken tastes like. Well, I’m here to tell you that it’s, err, nice. I didn’t get a stunning moment of clarity where I thought “this is why!” The meat was dense, and I’d like to think I perceived the epic intensity of flavour that the experts had picked up on, but I can’t say I could. These chickens are apparently bigger, from all that time spent living the life of Riley, eating corn and drinking milk in their own sweet time, but I can’t say I felt like there was a huge amount of meat. The skin was rather pleasant, but lacked that crispiness that would have made it top tier. I almost wish I’d been able to try both types of chicken side by side: perhaps then I would have realised what all this money bought you, but as it was I wasn’t sure I had.
By way of comparison, the best rotisserie chicken I’ve ever had – so far, at least – is in a renowned Lisbon restaurant called Bonjardim. There they rub the chicken with salt and lemon until the skin is almost like cracking. It’s outstanding stuff – I once went to Lisbon on holiday and ate there twice in one trip – and as it happens the following weekend James was on a short trip to Lisbon so I told him to check Bonjardim out. True to his word he sent me a photo that induced envy and hunger and made me curse my pre-wedding diet. This shat on Bébé Bob was his pithy review, delivered via iMessage. It cost him ten Euros.
It’s especially a shame because the peripherals were all terrific. The chicken jus almost made it all worthwhile, so deep and sticky and savoury. Which of course means there was nowhere near enough of it to go round: if it had been up to me there would have been a huge bowl of the stuff, and then I might gladly have foregone the chicken. I wondered if the chicken jus was specifically Landais chicken jus, not that it would have justified the thirty-nine quid,
Also excellent was the truffled cauliflower cheese – burnished and brilliantly moreish with a good whiff of truffle without being overpowering. It had to be good for nine quid, but it pretty much was. Although to be fair, by that point after a day in Soho I might have been anaesthetised to the point where the cost of things didn’t properly register with me. It’s only money, after all. And I rather liked the potatoes, which were roasted in chicken fat. They looked when they turned up like they might be a little anaemic, carvery-grade stuff, but feeling the golden shell crack under a knife I realised they were the real deal.
It felt like a little bit of a waste not having dessert, but we both felt like we’d dented our wallets enough and the Elizabeth Line was calling to us. In any event, I wouldn’t have called the dessert menu plentiful either, as out of the seven desserts on offer one was a pair of chocolate truffles, a second was a shot of lemon infused vodka and a third was lemon sorbet with – yes, you’ve guessed – a shot of vodka. That gives you four proper desserts, one of which is a brownie: no wonder we passed.
And that’s when we had that ouch moment that comes in some restaurants, the moment when even though all the prices are clearly displayed throughout and you know exactly what you’re ordering, the bill arrived. Our meal for two – a bottle of wine, two starters, two chickens, two sides and some mineral water – came to just over a hundred and ninety pounds, including service. We knew it would be that much, we ordered the holy grail of chicken, nobody mugged us in an alleyway, but still. We also both mentally tracked back many of the meals we’d ordered and loved over the last few years. The vast majority of them cost less than Bébé Bob.
So that was the end of ChickenFest 2024. We hopped on the train and headed back west full of chicken and equally full of questions. Was Bébé Bob a good restaurant, an average one or a bit of a rip-off? Even as I sit down to tap out the final paragraphs on this review I’m still not entirely sure. It’s a great example of how a restaurant is more than the sum of its parts because as theatre, as an experience, I loved Bébé Bob’s silliness. The starters were decent but small, the chicken was decent but too expensive. What does that amount to? What does it all mean?
Well, search me. I imagine ninety-five per cent of you will look at the mark at the bottom and think it doesn’t reflect the meal I had, but I don’t even know what I think of the meal I had, not even now. I’ve rarely been to a restaurant that so unapologetically makes you take it on its own terms. I’m glad I went once – it’s only money – but I can’t imagine I’d ever go again. If you went and had, in the immortal words of Franck Eggelhoffer, the cheaper chicken, you might emerge having spent less and still had a very creditable meal.
But is that the point, and even then would it be enough when you think of all the excellent restaurants a stone’s throw from Golden Square? Maybe not. Bébé Bob, like Soho House, is a peek into another world, a vision of a life where most of the people there have considerably more money than I do. It was fun to visit: I had a blast. But it was even nicer to come home afterwards.
Bébé Bob – 7.0
37 Golden Square, London, W1F 9LB
020 72421000
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