Competition: Honest Burgers

Regular readers might remember that back in August I ran my first ever readers’ competition in association with new kid on the block Pho. They contacted me in the run up to opening their Reading restaurant, initially asking if I wanted to go in and review them based on a comped meal. I said no, and instead we ran a competition together judged by Claire, the editor of Explore Reading. It all went swimmingly, and ER reader Aden had by all accounts a very nice meal there with three guests of his choosing. I’ve still not been on duty (I plan to turn up when they least expect it) but the nice thing about Reading is that there’s more access to reviews than ever before, so you can see perspectives on Pho here, here and here: a mixture of comped reviews and those where the writer paid her way, so you can decide which is more to your taste.

Anyway, Honest Burgers contacted me recently with a similar offer, and again I said that I couldn’t take them up on a comped meal. What became clear though, from my correspondence with them, was that they have a commitment to Reading’s independent scene unlike most chains I know of: their Reading branch, only the second outside London, will serve a special burger incorporating Barkham Blue from just down the road and roasted red pepper chutney from Reading’s very own Nomad Bakery. There will also be a special pale ale from nearby Wild Weather Ales which can only be found in the Reading branch and selected local pubs (I get the impression they rather enjoyed the process of researching it, and became quite a fan of the Nag’s Head into the bargain: this lovely piece by Wild Weather gives you some idea). Not only that, but Honest have also shown an interest in Reading’s independent websites, giving this great interview to Explore Reading in the run-up to them opening on Monday 18th December.

Anyway, more importantly they’ve also decided to team up with me to give ten readers the chance to win a pair of the Reading special burgers and a can of the Reading exclusive King St Pale from Wild Weather. Not a bad Christmas present, eh? Now, I like to make people get creative and work a little for competition prizes rather than just do a prize draw, so here’s what you need to do to win:

I want you to send me a haiku about Reading – to ediblereading@gmail.com – by 11.30am on Friday 22nd December.

Haiku are dead simple: they just have to have five syllables in the first line, seven syllables in the second line and five syllables in the third and final line. They don’t have to rhyme or anything, and they just need to capture a moment or something about Reading, whether it’s the grand majesty of the Maiwand Lion, the frustration of being stuck in the traffic on the IDR for the four thousandth time, the buzz and bustle of the Oxford Road or the joy of spotting Reading Elvis in town waving his LP. I’m looking forward to seeing what you come up with, and with ten prizes up for grabs your odds have to be pretty good, right? And really, don’t be shy. It’s just a bit of festive fun: nobody is expecting you to channel Basho or capture a sense of perfect Zen stillness in Caversham, I promise.

As usual an excellent competition prize requires an excellent judge and I’m delighted to say that John Luther of South Street has agreed to step in and judge this one. As the man responsible for programming at South Street, bringing the best and most innovative theatre, live music and comedy to Reading, John’s artistic credentials are second to none and I can’t think of anyone better to pick the prizewinning haiku (and, if you win and can’t decide who to take with you, I hear he’s really keen on trying the new burger: just saying).

Only one entry per person, but otherwise the usual terms and conditions apply: the judge’s decision is final, no correspondence will be entered into, the price of your burger can go up as well as down and if you enter after the deadline your entry won’t count but you may still be charged. Other restaurant bloggers are available. Thanks again to Honest for working with me on this. I really hope you give this a go in the run up to Christmas – how long can it take to write seventeen syllables? – and wish you the best of luck.

Advertisements

Competition: Pho

A competition? I hear you ask. What’s all that about? Well, it takes a bit of explaining, but here goes.

I decided a long time ago that you would never see this sentence at the bottom of one of my reviews: My meal was complimentary but all the opinions expressed are my own. You see that a lot in some blogs, and I respect their choice, but for me it misses the point. Because yes, of course they’re your opinions – I’m sure none of these bloggers are sent copy to publish – but it’s really about the complicated interaction between your no doubt genuine opinions and not having to pay for the meal. Because free food (like other people’s chips) always tastes better, doesn’t it? And even if it doesn’t, the pressure – subconscious or otherwise – to pull your punches must be considerable.

So the path of the Instagram influencer, where you just post pictures of food and link to the restaurant and gush, or the trickier balance of reviewing free food on a blog and trying to keep your integrity and credibility in one piece, are not for me. I’m sure some people can pull it off, but I’m not one of them. As a result, you’ve missed out on comped reviews from, among others, Comptoir Libanais, The Real Greek and, err, O’Neills – and that’s just in the last month or so.

I’m sure if you Google you can find reviews by bloggers who made a different decision to me, and you might find them useful, but personally I’ll go later, spend my own money and write a different review without those dreaded italics at the bottom (except in the case of O’Neill’s, where I’ll probably pass if that’s all right with you).

Anyway, Pho contacted me with a similar question recently. Pho is one of the more interesting chains to move to Reading as part of our Londonification. I’ve never eaten in one on my trips to the capital, but I have very happy memories of Vietnamese food from eating in Glasgow’s magnificent Hanoi Bike Shop – all clean fresh rice paper rolls, hotpots and (conceal your surprise) glorious tofu made daily on site. The dish pho itself – a soup with noodles – is pronounced “fuh” and, I think, is an example of the cross-pollination caused by Vietnam’s French colonial past, being influenced by the French dish pot au feu. I’ve never had pho myself: I have some traumatic memories of pot au feu from many years ago, and I’ve always felt that pho, like ramen, in the words of food blogger Katie Low, combines all the disadvantages of eating both soup and noodles without any of the advantages of either. But Pho’s sound like the real deal, the broth taking 12 hours to prepare. And the rest of the menu looks very tempting, from tangy salads to fragrant curries (and you have to hand it to them for inventing a cocktail called the phojito). I’m also reliably informed that the majority of their menu is gluten free, which is worth knowing.

So anyway, I looked at the email from Pho and, instead of saying no nicely like I always do, I got to thinking: of course it would be wrong for me to accept free food, but maybe there’s another way. After all, it would be nice to give something back to ER readers who’ve been putting up with my reviews for the last four years. And there’s definitely been a buzz about Pho – not only were there queues down Kings Road past Workhouse on their opening day, but if they don’t achieve anything else they’ve at least vanquished another of Reading’s Burger Kings (only two to go!). So I asked Pho if they’d like to try something different and work with me on a competition, and I’m delighted to say that they agreed.

So, here’s the deal: Pho is offering the impressive prize of a three course meal for four people, with two alcoholic drinks per person for the winner of the first ever ER competition. All you have to do is write 200 words or less on the subject of your favourite Reading food experience, and send it to me – ediblereading@gmail.com – by 11.30am on Friday 25th August.

Now, I was tempted to judge the competition myself, but here’s the catch – as an anonymous blogger I know some of you, and I wouldn’t want you to be disqualified from entry. So I’m delighted to announce that Claire Slobodian, editor of Explore Reading, will be judging this one – and I’ll send all the entries I get to Claire anonymously to ensure complete impartiality. And while we’re on the subject of Explore Reading, it really is worth a look: it’s doing a fantastic job of covering all things Reading and filling a much-needed gap since Alt Reading went into semi-retirement. I thoroughly enjoyed the recent piece on our town’s surprisingly large range of museums, not to mention the new monthly pub reviews.

The usual caveats apply: the judge’s decision is final, no correspondence will be entered into, your home is at risk if you don’t keep up repayments on your mortgage, other brands are available yadda yadda yadda. I really hope lots of you have a crack at this, and I hope you agree that it’s a cracking prize. Many thanks to Pho for partnering (what a grown-up word!) with me on this.

Good luck if you take part, and thanks for reading!