A competition? I hear you ask. What’s all that about? Well, it takes a bit of explaining, but here goes.
I decided a long time ago that you would never see this sentence at the bottom of one of my reviews: My meal was complimentary but all the opinions expressed are my own. You see that a lot in some blogs, and I respect their choice, but for me it misses the point. Because yes, of course they’re your opinions – I’m sure none of these bloggers are sent copy to publish – but it’s really about the complicated interaction between your no doubt genuine opinions and not having to pay for the meal. Because free food (like other people’s chips) always tastes better, doesn’t it? And even if it doesn’t, the pressure – subconscious or otherwise – to pull your punches must be considerable.
So the path of the Instagram influencer, where you just post pictures of food and link to the restaurant and gush, or the trickier balance of reviewing free food on a blog and trying to keep your integrity and credibility in one piece, are not for me. I’m sure some people can pull it off, but I’m not one of them. As a result, you’ve missed out on comped reviews from, among others, Comptoir Libanais, The Real Greek and, err, O’Neills – and that’s just in the last month or so.
I’m sure if you Google you can find reviews by bloggers who made a different decision to me, and you might find them useful, but personally I’ll go later, spend my own money and write a different review without those dreaded italics at the bottom (except in the case of O’Neill’s, where I’ll probably pass if that’s all right with you).
Anyway, Pho contacted me with a similar question recently. Pho is one of the more interesting chains to move to Reading as part of our Londonification. I’ve never eaten in one on my trips to the capital, but I have very happy memories of Vietnamese food from eating in Glasgow’s magnificent Hanoi Bike Shop – all clean fresh rice paper rolls, hotpots and (conceal your surprise) glorious tofu made daily on site. The dish pho itself – a soup with noodles – is pronounced “fuh” and, I think, is an example of the cross-pollination caused by Vietnam’s French colonial past, being influenced by the French dish pot au feu. I’ve never had pho myself: I have some traumatic memories of pot au feu from many years ago, and I’ve always felt that pho, like ramen, in the words of food blogger Katie Low, combines all the disadvantages of eating both soup and noodles without any of the advantages of either. But Pho’s sound like the real deal, the broth taking 12 hours to prepare. And the rest of the menu looks very tempting, from tangy salads to fragrant curries (and you have to hand it to them for inventing a cocktail called the phojito). I’m also reliably informed that the majority of their menu is gluten free, which is worth knowing.
So anyway, I looked at the email from Pho and, instead of saying no nicely like I always do, I got to thinking: of course it would be wrong for me to accept free food, but maybe there’s another way. After all, it would be nice to give something back to ER readers who’ve been putting up with my reviews for the last four years. And there’s definitely been a buzz about Pho – not only were there queues down Kings Road past Workhouse on their opening day, but if they don’t achieve anything else they’ve at least vanquished another of Reading’s Burger Kings (only two to go!). So I asked Pho if they’d like to try something different and work with me on a competition, and I’m delighted to say that they agreed.
So, here’s the deal: Pho is offering the impressive prize of a three course meal for four people, with two alcoholic drinks per person for the winner of the first ever ER competition. All you have to do is write 200 words or less on the subject of your favourite Reading food experience, and send it to me – firstname.lastname@example.org – by 11.30am on Friday 25th August.
Now, I was tempted to judge the competition myself, but here’s the catch – as an anonymous blogger I know some of you, and I wouldn’t want you to be disqualified from entry. So I’m delighted to announce that Claire Slobodian, editor of Explore Reading, will be judging this one – and I’ll send all the entries I get to Claire anonymously to ensure complete impartiality. The usual caveats apply: the judge’s decision is final, no correspondence will be entered into, your home is at risk if you don’t keep up repayments on your mortgage, other brands are available yadda yadda yadda. I really hope lots of you have a crack at this, and I hope you agree that it’s a cracking prize. Many thanks to Pho for partnering (what a grown-up word!) with me on this.
Good luck if you take part, and thanks for reading!
One thought on “Competition: Pho”
Least favourite? So many choices here in Chaintown… 😀