It’s a fact of life in hospitality that restaurants open and close all the time. There’s an inexhaustible supply of plucky new businesses ready to sign a lease and try their chances, and you can almost measure how long someone has lived in Reading by how far back they remember the history of certain sites. Do you recall when Thai Corner used to be Bistrot Vino, or when the Nando’s on Friar Street was a place called Bistro Je T’aime? You’ve probably been here since the early days of the Oracle, if not longer.

In some cases a restaurant makes such a go of it that you almost completely forget the establishments that went before. Some people have long memories, and remember Mum Mum or that pretzel joint on Market Place, but for many people I imagine it feels like it’s always been Tasty Greek Souvlaki. And although I know rationally, in the back of my mind, that there used to be a great branch of Ha! Ha! on the Kings Road – and that after that it was a Turkish place, and a tapas restaurant, and a weird kind of pub that closed on Sundays – it’s been House Of Flavours so long that it’s jarring to imagine anybody else there. It’s a bit like how, after you’ve been in a relationship with a person long enough, your previous life feels as if it belonged to somebody else.

But there are some sites where you need not only a long memory but a good one, because so many restaurants try and fail to make a go of it on the same premises. The quintessential example of this is the site of the old Warwick Arms, which has been Bali Lounge, the Biscuit & Barrel, Cardamom and King’s Kitchen and currently goes by the name of the Aila. I only reviewed the first two of those, and most of the others closed before I could get round to them.

Or take Cozze’s site on the Caversham Road, which has been Chi’s Oriental Brasserie, La Fontana, Al Tarboush, Casa Roma and Maracas, all of which eventually went pear-shaped. (Incidentally, I heard a fantastic story once that when Casa Roma decided to change to a Mexican restaurant called Maracas they did it mainly because they realised they could reuse all the letters in their sign except the O: I so hope this is true.) But can there really be a god in heaven when the TGI Friday opposite has outlasted them all?

What’s behind these high-churn sites, I wonder? Is it bad judgment, bad luck or bad juju? Are they run by enthusiastic amateurs who bite off more than they can chew, or are some sites simply cursed – by lack of footfall, of parking or of access, or by the presence of better (or better-known) alternatives nearby? Or is it just that they haven’t found their forever home – or rather, their forever homeowner – yet? All that crossed my mind last weekend as I stepped through the front door of Madoo, ready for lunch.