I really wasn’t intending to review Five Guys. It’s not that I am some sort of food snob (I’ll eat Nando’s or KFC happily, it doesn’t all have to be sit down meals with a bottle of wine). It’s not even that I don’t like burgers – I do, quite, although I don’t eat them very often. It’s more that Five Guys is a quick meal. A cheap meal. And does anyone really need a review of places like this, where the risk is low? After all, if it’s rubbish you’ve only wasted a tenner, tops, and half an hour. Nevertheless, I went there for lunch and decided that actually, yes, I do want to review it, because it’s a great example of hype versus experience.
Before Five Guys had even opened there was a lot of chat on Twitter about how great it was going to be. Only the second one in the UK, and the only one outside London; finally, Reading’s the first to get something! It’s taken a huge site upstairs in the Oracle and all around the walls are quotes about how great they are from all over the US (“The Willy Wonka of Burgercraft”, “The Best $5 Burger A Man Can Eat” – it really is all about men and guys, it seems, which is a great way to irk half your potential customers). Even inside the toilets there are framed magazine covers saying how great their burgers are. Well, they’re certainly a long way from five dollars, but are they all they’re cracked up to be?
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