Q&A: Glen Dinning, Blue Collar

Glen Dinning has been the mastermind behind Blue Collar Street Food for nearly four years, going from running a street food stall cooking burgers to a weekly food market, adding Cheese Feast and Feastival in Forbury Gardens as major events in Reading’s food calendar. In 2018 he won the Pride Of Reading Award for Entrepreneur Of The Year, and last year he was awarded the contract to provide the match day food at the Madejski Stadium, making Reading’s fans some of the best-fed in the UK. He lives with his girlfriend in West Reading.

What are you missing most while we’re all in lockdown?
Street food, pubs, restaurants, football, everything. I’m desperate to get back to work – I’ve volunteered but can see myself being more of a hindrance than help.

What’s your earliest memory of food?
Trying apple crumble for the first time. I still can’t get enough of it – brown sugar instead of white is the key. 

What’s the worst street food pitch you’ve ever heard?
Someone once rang to pitch their entomophagy stall (the practice of eating insects). At the time I had no idea what it meant so just nodded along until I looked it up, horrified, later. I’m all for giving things a go but the conversation with Environmental Health would’ve been a difficult one.

You’ve been running Blue Collar for coming up to four years. What’s the most ridiculous situation you’ve found yourself in?
Early on, a rival organiser tried to sabotage our events by getting their food traders to sign up, but pull out at the last minute leaving empty pitches. On a more positive note, the celebrations for Blue Collar’s first game at Reading FC ended at the bar with Sir John Madejski, Ady Williams and a drunken phone call to one of my heroes, former manager Brian McDermott.

What words or phrases do you most overuse?
“Do you know what I mean?”

What’s your favourite thing about Reading?
The independent scene in our town continues to build. You can have breakfast at Yolk, lunch at Vegivores or Shed and dinner at Bakery House, Clays or Geo Café and have an experience unique to Reading. The independent coffee places and pubs were thriving – before Coronavirus hit I genuinely thought in ten years’ time we would have an identity of our own as strong as Bristol or Oxford, but now I’m not so sure: everything is up in the air.

Who would you invite to your dream dinner party?
Obama, Gervais, Robin Friday and Don King – he’s a controversial figure but the best salesman there’s ever been.

What one film can you watch over and over again?
The Godfather.

What’s the best meal you’ve ever eaten?
A meal at José, a tapas restaurant in London by the Spanish chef José Pizarro, had a big impact on me. It’s a tiny space, about four hundred square feet, walk ins only and the menus are chalked up daily depending on what’s available. The food is always brilliant and eaten stood up, with wooden barrels to rest small plates on. It’s a different kind of dining experience but there’s such a buzz to it, it’s so authentic and I’d love to try and open something like that one day. On the finer dining side of things, I really like Dinner by Heston and Manchester House by Aidan Byrne.

What’s your most unappealing habit?
Snoring.

Where will you go for your first meal after lockdown?
Bakery House for the chicken shawarma.

What’s the most important lesson life has taught you?
If you find a job you love, you’ll never work again.

What’s the finest crisp (make and flavour)?
The original Hula Hoop.

Where is your happy place?
A long boozy lunch in the sunshine.

What would you be doing in life if you weren’t running Blue Collar?
I had visions of being a comedy agent and promoter for a while and started a little business hiring out pub function rooms, booking comedians and selling tickets. It led to a job selling shows at the Edinburgh Festival and was fun, but I think I’d find it difficult to enjoy something that isn’t food and drink related now. 

How do you relax?
When I started Blue Collar I was still young enough to be able to drink heavily to get through stressful times and not wake up with a monster hangover the next day. More recently, I’ve jumped on every fad going – my girlfriend has tried to get me into yoga during isolation but I’m not sure my body is designed to bend that way.

Who would play you in the film of your life?
If we’re being honest, it would be a low budget project that would go straight to DVD. A former Hollyoaks star would probably be the best I could hope for.

What’s your guiltiest pleasure when it comes to food?
Cheese. The smellier the better.

Tell us something people might not know about you.
My first little food business was selling chocolate bars in the school playground when I was eleven. I used to dabble in a few other things too, like watches and pens, but then Jamie Oliver came along and banned schools from selling sweets in vending machines. It meant my only competition was gone and my sales went through the roof. I owe that man a Wispa.

Describe yourself in three words.
Ambitious, friendly, foodie.

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