
What were you doing when you were 21? If you’re a regular reader of this blog I imagine that, like me, you’ll have to cast your mind back to answer that question. In this sense I envy the generations after me, everything digitised, lives captured in hundreds of smartphone photos, people who can probably tell you exactly what they were doing on nearly every day of their twenty-second year.
Personally I was in my last year at university, frantically cramming for final exams I would dream about for years afterwards, navigating fraught relationships and sticking my head firmly in the sand about What Came Next and What I Would Do With My Life (thirty years of that now and counting, thank you very much).
My life was about to lose what little comfort and structure it had and, for me at least, most of the rest of that decade made up my wilderness years. I’m not sure I’d go back to being 21 if you paid me, despite all the people my age who will say “if only I knew then what I know now”. All they really mean is that they regret not getting laid more often, but we nearly all regret that.
I’ll tell you what I wasn’t doing when I was 21: I wasn’t starting my very first hospitality business, taking a massive gamble in a post-pandemic climate where the cards are stacked against restaurants, cafés and bars. But, nearly 30 years after I turned 21, that’s exactly what a chap called Mac Dsouza did.
That business was Filter Coffee House, on Castle Street, and it’s fair to say that it was an immediate success. I stopped by a couple of weeks after it opened, sampled its banana bun and was instantly smitten. So much so that about a week later, when I wrote a piece about Reading’s 50 best dishes to make 10 years of the blog, I managed to sneak that banana bun in there. I might have been relatively early on the bandwagon, but people were already talking about Dsouza’s café. By the time I reviewed it early in the New Year, its place in Reading’s affections was secured.
Dsouza, though, was not the sort to rest on his laurels. So even as the café kept trading, evolving, taking away its seating and moving to takeaway only he was working like a Trojan elsewhere. So he cropped up at Caversham’s Sunday markets to sell more coffee and treats, converting the RG4 crowd to his astonishing masala hot chocolate.
By then Filter Coffee House’s menu had expanded to include a range of affordable sandwiches, although I was more drawn to the specials they did at weekends. However you looked at it, what Dsouza achieved in a couple of years was quite something.
And what were you doing when you were 23, do you remember? I was back at my family home in a suburban terraced house in Woodley, temping in the cashier’s department of the insurance company where my brother worked. It was boring, and this was an office before smartphones, email and the internet so it’s hard to adequately convey quite how boring it was. But Labour had just put an end to eighteen years of Tory rule, and the joy was so extreme that it was almost tangible.
Despite earning fuck all, I always seemed to have enough money, possibly because my main aim at that point was to get drunk at the Bull & Chequers – midweek or weekends, back then nothing ever resulted in a hangover – and go clubbing. I was still impersonating an ostrich with reckless abandon, while my contemporaries became management consultants, solicitors and barristers. I was writing cheques for other people, putting files in alphabetical order and pretending to care what had happened in EastEnders when talking to Maureen or Eileen; everybody in my department was in their sixties, about to retire on the cusp of the information age.
When Mac Dsouza was 23 he opened his second business, Mac’s Deli. It’s not a deli at all, but a café squirrelled away on an industrial estate about a twenty minute walk from Theale station. It opened just over two months ago, and seemed to be a continuation of what he was offering at Filter Coffee House: coffee and a variety of sandwiches, this time mostly involving his own shokupan – Japanese milk bread – baked on the premises.
Dsouza documented every aspect of setting up his new business on Mac’s Deli’s Instagram page, so followers got to see the place coming together – logo first, then the fit out, then the countdown to opening. Since then Instagram has depicted an extraordinary-looking business where everything is made onsite, with even the sauces created by Dsouza rather than bought in. Weekend specials have run the gamut from 6 hour pulled pork to honey butter toast, a little nod to the legendary dish at London’s famous Arôme Bakery.
The menu at Mac’s Deli reminded me of all sorts of things. It was reminiscent of specialist sandwich slingers overseas like Montpellier’s Bravo Babette and Deli Corner, It felt a little Hackney, too, which I should add is a compliment. But it didn’t feel very Theale, which I should also add isn’t necessarily an insult. The location felt incongruous compared to everything else, and when people asked me if I planned to review Mac’s Deli I always said the same thing: “it looks very nice, but it’s a bit out of the way”.
What changed is that a couple of weeks ago my boss and I, on a Friday in the office not far from Mac’s Deli, decided to go scout out the place. So we went, we had lunch, we both absolutely loved it and I decided that I had to find a way to go back and visit on duty. I mentioned it to Zoë when I got home, showed her a photo of my sandwich and an executive decision was made: I was going back, in a couple of Saturdays time, and she was coming with me.
I doubt most people get to Mac’s Deli by taking the train to Theale and doing the flat, featureless 20 minute walk to the industrial estate. But we did, and if I didn’t already have some idea what the food would be like I might have given up halfway there. But at around that point, because Dsouza is no slouch, the signs for Mac’s Deli began appearing on fences with its distinctive winking sandwich logo and endearing font, a chequered stripe underneath, everything in blue and white.
This might sound like a silly thing to pick up on, but Mac’s Deli’s branding is so brilliantly done. Everything is that blue and white, from the billboards to the signage outside Unit 22 of the business park, to the framed prints on the walls. It’s so impressive, so fully-formed, and that branding and language even follows through to the tables and chairs and the beautiful striking wall, a solid block of Majorelle blue, behind the counter.
Don’t be fooled by the photo below, by the way: I took it after the lunch rush had gone but when we arrived, just after 1 o’clock, every single table was occupied. The room inside seats 18 people, and we only got in by squeezing on the end of the last table that wasn’t completely full. I hope the very nice couple who let us perch there have a great time on their trip to Bruges next Easter, whether they end up using my city guide or not.

Mac’s Deli’s menu largely revolves around bread, and making the most of that shokupan. So unless you want a salad or a “health bowl” (overnight oats and the like) you are picking between sandwiches or things on toast. The breakfast menu is half a dozen sandwiches, available all day, and the lunch menu adds another four, along with a couple of grilled cheese sandwiches. The lunch sandwiches cost between £9 and £11 and come with home-made shoestring fries, the breakfast ones cost roughly £3 less and are a fries-free zone. I guess I can see the logic behind that.
The lady who took our order – service throughout was brilliant, by the way – apologised and said that we would be waiting a while. I expected that, to be honest, because the place was rammed and everyone there had arrived before us, so we waited patiently on our half of a table for four, rubbernecking as sandwich after sandwich arrived at neighbouring tables or, indeed, were brought to the couple at our table. They’d ordered two of the sandwiches we’d chosen, so Zoë got a very good idea of her impending good fortune.
The only slight quibble I had was that it would have been nice for our coffees to arrive while we were waiting on the sandwiches, but it was no biggie. They were really, really busy and I could see staff in the kitchen out back, including Mac himself. It was a veritable hive of activity.
Zoë had chosen the sandwich I tried on my previous visit to Mac’s Deli, the patty melt. Which is handy, because it means I can tell you what it’s like: otherwise I wouldn’t be able to, because it was so good that Zoë had no intention of sharing it with me. I’ve been saying for as many years as I can remember that a burger, ultimately, is just a sandwich. Well, that’s what this was, but saying it was just a sandwich was a bit like saying that Guernica was just a doodle.
So yes, the burger was outrageously good: a thick, crumbly patty of dry-aged beef, not pink in the middle but not needing to be either. Mac’s Deli buys its meat from Aubrey Allen – audaciously ambitious for a caff on an industrial estate – and that came across loud and clear. Remember all those debates about whether brioche is the right thing to contain a burger? Turns out the answer is to make excellent, almost-fluffy Japanese milk bread and then toast the outside so it holds everything together.

But there was still more, in the form of a sublime layer of caramelised onions, some American cheese and a house mayo with truffle and garlic which managed not to overpower everything else going on. Zoë, a lifelong vinegar hater, was not best pleased at the thick slabs of gherkin in the mix, mostly because they weren’t mentioned on the menu, but she picked every single one out and devoured everything else. “It’s okay” she told me, “there’s no contamination.”
She adored the patty melt, and having tried it on my exploratory trip to Mac’s Deli I could completely see why. For my money, this is not only the best burger you can buy in and around Reading but a ludicrous steal at £10.95, impeccable shoestring fries thrown in (more if you add bacon, which of course Zoë did). It was better than Honest, better than 7Bone, better than Monkey Lounge. In fairness the burgers may come close at Stop & Taste, or at Tilehurst newcomers Blip Burgers – owned by the people behind Zyka and The Switch – but Mac’s Deli’s patty melt will take some beating.
I had chosen the bacon (or Bae-Con, according to the menu) sando, and if it wasn’t quite as successful that doesn’t mean it wasn’t excellent. It was a much simpler affair, deploying the cheese and the garlic truffle mayo, swapping out the burger for a fried egg and bacon and omitting the shoestring fries. If you ate this sandwich and were then told that for an extra three quid you could have had the patty melt, I think you’d be filled with regret.
But some of the things that meant I wasn’t as wild about this sandwich were on me, not Mac’s Deli. They were up front that they were going to use that mayo and American cheese, and if I found the sandwich slightly claggy and one-note as a result, they weren’t to blame for that. I would sooner have had a slightly more conventional bacon sandwich – I’d love to see Mac’s take on brown sauce – or even one with something like gochujang that could provide the clichéd cut through slightly missing from this sando.

I’d also have liked smoked streaky bacon, and plenty of it, rather than back. But again, that’s more about me. I will say though that the egg was cooked exactly how I like it, the yolk fudgy rather than runny. Given that the menu promises the egg sunny side up, that might have been a happy accident.
One of the benefits of the sandwiches at Mac’s Deli is how sharable they are, coming in that blue gingham wrap – that colour scheme again – and sliced neatly into halves. That meant that for research purposes we could share another sandwich, the chicken caesar. There was an awful lot to like about this too, especially the chicken which was in craggy, fried tenders a million miles away from a sad, pale supermarket goujon.
So it was very much my kind of thing but again, the precise balance of flavours meant it wouldn’t be for everybody. Zoë found the caesar dressing too vinegary and, for what it’s worth, I agreed with her: that didn’t put me off it, but it did mean it slightly lacked the saltiness Caesar dressing should bring to the table. Part of that, I think, was because instead of being incorporated into the sandwich and the dressing the 30 month old Parmesan had been cropdusted over the whole shebang.
I get that this looks the part, makes for a very pleasing contribution to anybody’s Instagram grid, but for me it’s a little bit style over substance. Not only is it hard to stop the stuff going everywhere, but it meant that the flavour wasn’t completely integrated. It was however a very good advert for Mac’s Deli’s chicken caesar salad, which has all of that and bacon as standard, and the option to add extra fried chicken if you yourself are also feeling extra.

By this point the coffee had turned up, although we mostly drunk it at the end when we’d polished everything off. In my case that also included a pair of revelatory hashbrowns which I suspect had been bought in but which were elevated with a liberal dusting of rosemary salt which had a positively transformative effect. I’d love to see Mac make his own hash browns at some point: maybe that will be another weekend special, one day.
Coffee, by the way, was gorgeous – both my latte and Zoë’s flat white were impressively smooth. Bags of coffee by Square Mile, the roastery founded by patron saint of coffee James Hoffman, were on display next to the machine, although it was unclear whether they were also available to buy. But all this is a huge statement of intent – coffee by Square Mile, eggs by Beechwood Farm, meat by Aubrey Allen – and you have to hand it to Dsouza for that.
I didn’t want to leave without trying something sweet and was torn between the cookie, the brownie and the Basque cheesecake. The lady behind the counter steered me in the direction of the brownie and I’m so glad she did. I have no idea whether these are made on the premises or, as with Filter Coffee House, Mac’s Deli takes advantage of Berkshire’s network of excellent suppliers and bakers.
But whoever made that brownie knew exactly what they were doing: an outstanding brittle surface giving way to a dense, ganache-like core, the whole thing adding up to the best brownie I’ve had anywhere near Reading since the Grumpy Goat closed down. £2.50 for that, and I can’t remember the last time I spent £2.50 anywhere near so well anywhere else. The whole lunch – and bear in mind we shared three sandwiches between two – cost us £41.35.

On the walk back to Theale station, which felt nowhere near as long as the walk there had been, Zoë and I compared notes and enthused about our lunch. I have no idea why Dsouza picked that location, of all locations, for his sophomore album. Perhaps he knew something nobody else did about the demand for weapons grade sandwiches in Theale, or maybe the catering and storage facilities on that industrial estate allow him to supply to Filter Coffee House and leave the way open for further expansion.
But a smart person would put money on Dsouza knowing exactly what he’s doing, because the place was full when I went on a weekday and full when I turned up on a Saturday. Full of people who, like me during my visit, seemed unable to quite believe their good fortune. Mac’s Deli still feels like a bit of a mirage in that location – a sort of step-sibling to Stop & Taste in that respect – but if anybody eating there is pinching themselves it’s not because they want to wake up from a wonderful dream. They simply can’t believe it’s that good.
If Mac’s Deli was in the centre of Reading it would wipe the floor with many of its peers, so it might be better for all of them that it’s not. But perhaps the next one will be, because from the ambition Dsouza has displayed so far it’s hard to believe he’ll look at Filter Coffee House and Mac’s Deli and decide that such a small empire is enough for him.
Can you remember what you were doing when you were 25? Me neither. But I’m very interested to see what Mac Dsouza does in a couple of years, when he reaches that age. Until that day comes, he’s already given us an awful lot to enjoy.
Mac’s Deli – 8.5
Unit 22, Moulden Way, Calcot, RG7 4GB
https://www.instagram.com/macsdeli.uk/
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