“What’s your angle for this one?” said Zoë when I told her this week I was going to review Gordon Ramsay Street Burger – or just Street Burger, because they use both interchangeably, but not Ramsay Street Burger which conjures up images of Lou Carpenter, a man a million miles away from being a beefcake. “You can’t go on about burgers again, because you did that a few weeks ago.”
“There’s only one thing for it, I’ll have to talk about Gordon Ramsay.”
Ah yes, Gordon Ramsay. What’s left to say about him, with his curiously line-free forehead, the gratuitous shirtless shots in Ramsay’s Kitchen Nightmares, the countless omelettes contemptuously tossed in the bin and all those expletive-laden meltdowns (he may be one of the only people alive who swears more than my other half). And that’s before we get on to his complicated life: the man’s father in law went to prison for hacking into his emails, for goodness’ sake.
And yet, I don’t really have an opinion on Ramsay. I dimly remember Kitchen Nightmares being watchable and full of good sense: don’t do too much, have a compact menu you can actually execute, advice many restaurants would do well to follow today. And I watched some of his American shows, which were usually plain nuts, but after that I never gave him much thought, except to vaguely think he was gradually becoming a parody of himself, as so many of us do. Describing Gordon Ramsay: done.
I knew that Ramsay had a vast restaurant empire, that his eponymous restaurant in Chelsea still had three Michelin stars, and I knew he had trained under Marco Pierre White before fostering the talents of Marcus Wareing, Angela Hartnett and Clare Smyth, all now Michelin starred themselves. But I didn’t see Ramsay as a chef these days, any more than I did Jamie Oliver. Crucially, I doubted he had an awful lot to do with Street Burger, which opened last month in the Oracle.
But looking at TripAdvisor before my visit, I was struck by how many reviewers held him personally responsible for their meal. “Sorry Gordon, I won’t be rushing back!” said one, followed by “Sorry Gordon, I wanted nothing more than to enjoy your place today… but today’s food didn’t reflect you or your food at all”. I was reminded of the types who reply to celebrities on Twitter, blissfully unaware that their bons mots will never be read. “My wife and I were very excited to be going to Gordon Ramsay’s, albeit a Street Burger” said a third. And then the coup de grâce: “We had high expectations as it has Gordon Ramsay’s name attached” said a disappointed diner.
Come off it. Gordon Ramsay’s probably never even set foot in the kitchen of his Reading restaurant – hadn’t these people been to Jamie’s Italian? Yet other TripAdvisor writeups painted a positive picture: many praised the service, and a lot did that thing where they name-checked a particular server (Sam and Lauren seemed especially legendary). So, a curate’s egg: I reckoned that alone made it interesting enough to visit.
“I’ve read the TripAdvisor reviews” said Nick as we took our table, and I realised I might finally have found a dining companion who did more homework than me. “They’re surprisingly good, although people seem unimpressed by the bottomless soft drinks.”
We sat outside – a combination of my caution and a temperate evening – so we definitely didn’t get the best of the restaurant, because the inside looks good. It’s more reminiscent of an upmarket steakhouse than a burger restaurant: it’s how Miller & Carter ought to look, instead of resembling an airport Wetherspoons with its whiff of bad carpet and pre-vacation despair. Street Burger had booths and banquettes, fake brick-effect wall panelling and faintly abstract wall art and struck me as an agreeable place to spend an hour eating a burger. Maybe that’s why it was doing so well.
The menu purported to be a model of simplicity: any burger with fries and the aforementioned bottomless soft drink for fifteen pounds. A bit random, because it meant that their basic cheeseburger (the “O.G.R.”) cost exactly the same as the even more dismally named “#BAE Burger” – yes, it honestly has a hashtag in the name – which is the same, but with bacon and a fried egg.
Names aren’t the restaurant’s strong point – their lamb burger is called the “Where’s The Lamb Burger?”, which strongly implies that it doesn’t contain any lamb. It does (a sharp-eyed reader has since pointed out that this is an in-joke referring to a much-memed moment: if you’re explaining, you’re losing). But what do you expect from a restaurant that calls itself “Street Burger” when it’s neither street food nor even – in the case of the Reading branch – on a street?
It’s a more limited menu than at Ramsay’s original burger restaurant in Vegas. There you choose from eleven different burgers (including the “UK Burger” made with something called “Dubliners’ Cheese”: geography’s not a strong point either). But in Reading there are just three beefburgers, that lamb burger, a chicken burger, one vegetarian and one vegan option. They don’t say anything about gluten, so I can’t say whether they offer gluten free buns.
The devil was in the detail because it’s all about the extras. If you want to swap your bottomless fizzy drink for something alcoholic – two beers and just over half a dozen wines are on offer – or a milkshake, that will be four pounds. Sweet potato fries? An extra two pounds fifty. And you can “wagyu up” – because that’s a verb now, I’m afraid – for a fiver (“the reviews on TripAdvisor say it’s worth it, so I’ll definitely do that” said Nick). There’s also an extra called a “cheese skirt”, which sounds like something half of Buck’s Fizz would wear but is in fact an extra slab of grilled cheese.
We placed our order, with various add-ons and extras, and waited to see whether our mild to moderate cynicism would be justified. I should add that we had Lauren looking after us and she was unreservedly lovely all evening: bright, friendly and enthusiastic about the food (between us we ordered her favourite shake, her favourite burger and her favourite add-ons – and if she says that to everyone, she’s at least very plausible). We were one of only two groups sitting outside, but never felt forgotten or neglected.
Both Nick and I have a weakness for milkshakes so we went large, so to speak; I have the build of someone who likes milkshakes, while Nick has the build of someone who likes milkshakes but does lots of running so he doesn’t end up looking like me. He loved his sticky toffee pudding milkshake (“it’s got nuggets of toffee all the way through it, exactly what I was hoping for”), I thought my Oreo milkshake was okay: clearly made with ice cream, and beautifully, head-freezingly cold, but I’d have liked it to be slightly bigger. I could have done without the squirty cream, which makes it look larger without bringing anything to the table. On the menu shakes cost six pounds fifty: both that, and the four pound upgrade, felt a bit sharp.
“I miss the milkshakes at Ed’s Easy Diner.” said Nick. You’d be surprised how many Reading residents have said this to me. “There’s nothing like a malted shake.”
Our food came out relatively quickly, and this was the point where we had to start eating both our meals and our words. Because really, there was lots to like. I’d chosen the fried chicken burger and was pleasantly surprised. It had good spice and crunch, a slightly soggy hash brown underneath, a good whack of cheese and a piquant bright orange sauce, much of which had seeped out onto the tray. The hash brown felt like padding, and the whole thing was almost well-behaved and prim – you didn’t quite have to unhook your jaw to eat it – but what was this strange feeling? Could it be that I was… enjoying it?
As if he was reading my mind, Nick spoke.
“You know what? This really isn’t bad at all.”
Nick had gone for the hashtag burger (I can’t type its real name out again, and you can’t make me) and again, it looked pretty decent – a sensible size with a glorious-looking fried egg and nicely crispy bacon in the mix (“it’s streaky”, he confirmed). A good firm brioche bun, too, which didn’t go to pieces the way, say, Honest’s sometimes can. Nick seemed to be thoroughly enjoying it.
“It’s not as hot as it could be” he said, “because they’ve used these stupid trays.”
“Tell me about it, mine too. It’s like the hubcaps they use at the Last Crumb that mean your pizza’s cold by the time you’ve finished your first slice.”
“But that aside, it’s really good. These chips are good too – they’ve got proper crunch to them.” I agreed with him, and even as they got a little lukewarm they were still well worth dipping in ketchup and dispatching.
“Was it worth upgrading to the wagyu?”
“Not really, but then I’ve not had their normal beefburger.”
“But how does the wagyu compare to, say, a normal burger from Honest?”
“I can’t say I notice enough difference.”
We’d also ordered onion rings and, just as with the rest of our meal, they were well executed, but with just enough shortcomings to irk you. Laying them all out flat on one of those thin trays, in a weird homage to the Olympic logo, just meant they went cold quicker (and exposed how few you got). But even so, they were worth ordering – they held their shape well and the batter had seeds in it which gave an excellent texture and an extra dimension. They were great with both the dips they came with and again, even as they cooled we still wanted to polish them off.
“I prefer these to Honest’s onion rings” said Nick. “With those, some of them feel like they’re practically all batter.”
Having unexpectedly won us over with the food, reality bit when our bill arrived. All those extras mount up, and our bill – for two burgers, fries and milkshakes with a portion of onion rings – came to just shy of forty-eight pounds, not including service. But another feature of Gordon Ramsay Street Burger, which has attracted a fair bit of ire online, is that the “optional” service charge is a whopping fifteen per cent.
That’s one thing, but the way it’s presented on the bill is disingenuous. Nowhere on the bill does it tell you what percentage they’re using, but because the service charge appears directly below the line breaking down VAT at 12.5% it felt to me like some deliberate misdirection was taking place. I paid it happily, because Lauren was excellent, but if I’d had a burger and fries and spent some time serving myself refills of bottomless soft drinks I might have felt peeved about being stung for fifteen per cent.
We left discombobulated and in need of a drink – and even now when I reflect on Street Burger I’m not entirely sure what I thought, because it confounded my expectations in almost every way. The interior was nicer than I thought it would be, the service was excellent, the food is well done. I could say that the menu isn’t the widest, but I can hardly blame them for following that advice on Kitchen Nightmares from all those years ago.
It’s undeniably expensive, though, and that’s probably the single biggest thing counting against it. For forty-eight pounds I could eat more, and better, food at many other restaurants in Reading. If I wanted a burger, fries and a shake I’d probably spend around the same at Honest. And Honest always crops up when you discuss burger places in town: that’s how good it is, and how far above the rest of the pack it remains after all these years. Street Burger’s pricing structure is weird and expensive, and Honest offers a better range and better drinks (although I prefer Street Burger’s chicken burger, believe it or not).
So would I go back? Actually, yes. Possibly. At some point. Because the other surprise for me is that this was pretty much the antithesis of greasy, sloppy hipster joints like 7Bone. Portions were restrained – not small per se, but not the kind of overload you might be used to at other places. And I found I rather liked that, against my better judgment. You could almost call it demure, which makes it even weirder that customers have convinced themselves that it’s somehow built in the image of Gordon Ramsay. To paraphrase the great man himself, like fuck it is.
Gordon Ramsay Street Burger – 7.1
Riverside, The Oracle, RG1 2AG