Last month I had a very nice email from someone who worked as a commercial manager for Deliveroo Editions, telling me all about a new restaurant called Smashing Plates operating from Reading’s dark kitchen. And before we get started, let’s tackle the elephant in the room: I know, the name is a problem. It’s not as if it was my idea, so don’t shoot the messenger. Let’s all get that sigh, that cringe, that facepalm or weary shake of the head out of the way in unison right at the start of proceedings, and move on.
Anyway, the email described Smashing Plates as cool and “unorthodox” – only choosing to put inverted commas around the latter, as if the former was incontrovertible. Did I fancy running a competition for my followers, it asked? I could put a post on my Instagram telling people all about Smashing Plates, and if they liked my post, followed me and the restaurant and Deliveroo and tagged the person they really wanted to share the prize with then one lucky individual could win a £50 Deliveroo voucher to use at the restaurant of their choice. Did that sound like something I would be interested in? I mean, did it?
Did I want to give over my Instagram to pimping some restaurant I’d never even tried and ask my followers to give them and Deliveroo loads of free publicity just so that one solitary reader could win fifty quid? Hell no. Don’t get me wrong, I do run the occasional competition for readers, but I try and pick the partners for them carefully. I’m not that easily bought, or that cheaply. It struck me as especially weird that the prize was vouchers you didn’t even have to spend at the restaurant the competition was meant to promote. Who was doing the benefiting here – Smashing Plates or Deliveroo?
So I declined politely and no doubt they found many other Instagram accounts to team up with. In fact, I know they did: you don’t have to look far to find plenty of #ADs and #invites featuring the restaurant (although at least the social media posts declared them, unlike some prominent restaurant bloggers). But it did make me think about whether Smashing Plates was worth ordering, so I made a mental note to come back to them later. And here we are.
They’re almost a diffusion brand in themselves, launched by Neo Christodoulou, the co-founder of The Athenian (which itself was on Deliveroo in Reading a while back, if memory serves). Smashing Plates has opened in four venues across London, all of them previously branches of The Athenian, and has two dark kitchens, here and in Cambridge.
I’d like to say that they have a distinct identity from the Athenian, but looking at both websites I’m none the wiser. The Athenian is all about using “the best ingredients, freshly and lovingly made to order”, they “source everything from our partners in Greece and here in the UK” and “environmental concerns are super important to us… we turn our cooking oils into biodiesel and our kitchens are powered by renewable energy”.
Smashing Plates, on the other hand, says “The menu is seriously fresh and totally traceable. I know where every ingredient in every product has come from”, “our cooking oil… gets collected and turned into bio-diesel” and “everything is fresh, from start to finish”. Seriously – chalk and feta, these two. I wonder if they fell out and Christodoulou thought “I’ll show them… by copying their entire website”?
Smashing Plates’ delivery menu is small and centred on wraps and sides, gyros and souvlaki. It has slightly less range than their restaurant menu, but there’s enough choice that you don’t feel hemmed in. Perhaps significantly, real priority is given to vegetarians and vegans – so, for instance, you can have gyros with chicken, but pork isn’t on the menu and instead you can choose from halloumi, seitan or portobello mushroom. Most of the sides, for that matter, are vegetarian. They also do salads, loaded fries, skepasti (a gyros toastie) and a handful of desserts and if you fancy a Greek beer on the side you can get your Fix, literally and figuratively.
Nothing is too pricey, either – wraps and salads cost between seven and ten pounds, practically all of the sides are less than a fiver. I chose a wrap, a couple of sides and a dessert, which came to just over twenty pounds not including rider tip (they were doing 25% off food that night), sat back and waited.
Are you ready for the obligatory fuss-free delivery paragraph? Okay, here goes: I ordered just before eight o’clock on a weekday night, my driver was on his way twenty minutes later and in just over five minutes he was at my door. How far we’ve come from me obsessively checking the tracker and saying “why is he going down the Orts Road?” to Zoë as she rolls her eyes for the seventh time: perhaps this is what personal growth looks like. I particularly appreciated the fact that my hot food was in one bag and my cold food in another – if I’d known they were going to be that careful I might have ordered that Fix after all. Please drop us a review! was written on the bag in biro. How little they know, I thought.
Everything was hot and stayed hot throughout the faff of me taking it out of the bag, photographing it, photographing it again because one of my feet was in one of the photos and so on. The gyros – I’d gone for pork – was good but a little muted for my liking. It’s not possible to eat one without comparing it to Tasty Greek’s gyros wrap, and Smashing Plates’ version wasn’t quite at that level. The meat didn’t have that wonderful crispy caramelisation that comes from being exposed to a naked flame and then thinly sliced, and although it was still decent I knew I’d had better.
What was good though, was their signature smoked aubergine sauce. It made a surprisingly refreshing change not to have tzatziki in a gyros wrap and this supplied some badly needed depth of flavour – more sweet than smoky, in truth, but still welcome. I found myself thinking about Tasty Greek Souvlaki’s set-up and wondering whether an off the shelf dark kitchen on the edge of Caversham could match it. Maybe that’s why the gyros fell short. Perhaps, for that matter, it’s why they only offered one meat option for the gyros. Working within your limitations is all very well – I do it as a writer all the time, god knows – but in an ideal world other people don’t notice your limitations.
But Smashing Plates was saved by the sides. Panko chicken bites were marinated with oregano and smoked paprika and they really weren’t mucking around when they said that: opening the box you got a wonderful herbal hit of oregano, a refreshing antidote to all the many times I’ve walked through Reading in the slipstream of someone smoking a massive joint.
It was chicken breast rather than thigh but it wasn’t dried out or bouncy and the coating was crunchy and genuinely delicious. You got a hell of a lot of chicken, the tzatziki it came with was pleasant, if underpowered on the garlic front, and I thoroughly enjoyed every bite. Looking in the box afterwards I found loads of little crunchy pieces of coating – yes, I ate them all with my fingers, with no shame – and not a jot of grease. If they could do all this for less than five pounds, what on earth was Wingstop’s excuse for being so crappy?
I also very much liked the courgette and feta bites, although it was a little odd to get only five of these for a fiver as opposed to so much chicken. The blurb calls them “fluffy” which, if anything, does them a slight disservice. The first ones I had, from the box at the start of the meal, almost had the silky texture of croquetas, with a nice tang from the feta. And actually, as they cooled if anything I appreciated them slightly more. The flavour came through better, and they firmed up so you could tell, from a bite, just how much courgette and cheese had been packed into them.
Oh, and I had dessert too, a vegan chocolate brownie. If you decide to give Smashing Plates a try, give this a wide berth. It felt like supermarket quality at best: no real texture to speak of, no contrast between crumble and squidge, and a salted caramel topping that just felt like badly sunburnt sugar. Three pounds fifty, too – I know that’s the going rate for brownies at the likes of Workhouse or The Collective, but theirs are bigger, and better, than this. What were you thinking ordering a dessert from Deliveroo? you might be thinking. You might have a point.
Despite the brownie, I found I rather enjoyed Smashing Plates. It’s true that you can get slightly better gyros from Tasty Greek Souvlaki, but my chicken bites and halloumi and feta bites were properly enjoyable, and different from anything offered by Tasty Greek. If I ordered again I would have a gyros because I’d feel that I ought to, but it would largely be an excuse to go crazy and order all the sides. They do another that’s halloumi with sesame seeds and maple syrup which is calling to me: I love all three of those things, and I really want to experience the centre of that particular Venn diagram.
It helps, I’m sure, that my meal was better than I expected it to be. On the sofa in my comfies at the end of a forgettable day, waiting for Zoë to come home from a late shift, the weather positively Baltic outside, it brought me a little joy. And that’s the thing about takeaways – they don’t always have to hit the heights. Sometimes you just want one fewer problem. Sometimes it’s just about that little bit of self-care, treating yourself while you sit in front of Bake Off (I’m rooting for Giuseppe to win) or Strictly (Team John and Johannes all the way). That, to me, is a decidedly orthodox pleasure.
And the silliest thing of all is that if I’d taken Deliveroo up on that competition, I might never have written this review. Some of you might have found out about Smashing Plates, if you happened to be on Instagram, and one of you could have won fifty quid. But I expect you’d have spent it elsewhere, because you probably wouldn’t have the foggiest idea whether Smashing Plates was any good. And that’s the point of this blog. I don’t know why influencers do what they do, although naturally I wish them all the best. But I do know why I do this.
Order via: Deliveroo only