Whatever you think of the food, Itsu’s biggest success – for me, anyway – may be how it’s transformed the bottom of Queen Victoria Street, banishing the grisly memory of temporary shop after temporary shop selling nylon shoes or mobile phone accessories. It gives that corner a certain glow, all shiny, fresh and welcoming; it’s strange how even though it’s only been open for a couple of months, it somehow feels like it’s been there forever.
It forms part of a long-established trend, which on balance is probably a good thing, of smaller, more exclusive chains picking Reading to be in the vanguard for any expansion plans. Bill’s started this, of course, and then there was Five Guys, but although Itsu is the latest it’s unlikely to be the last: West Country pizza and cider chain The Stable is rumoured to be opening on Bridge Street, and Bristol-based barbecue specialists Grillstock were linked to a site on Friar Street recently.
Itsu wasn’t top of my wish list of chains (I’d love a branch of Leon or Busaba, personally) but it’s an intriguing prospect – a place offering healthy lunches and dinners low in calories and saturated fats. Salads, smoothies, sushi, sashimi: splendid, surely? I’m one of those people who goes to Yo! Sushi with the best of intentions and then ends up ordering anything and everything the kitchen has to fry, but I decided to put my reservations (and my love of alliteration) to one side and give it a try one weekend lunchtime.
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