2022 was the Year Of The Sushi Restaurant in Reading: you waited ages for somewhere to come along to challenge Sushimania and the bigger chains, and then three came along practically at once. The most upmarket, grown-up proposition was Intoku, which I reviewed last year (tl;dr – great food, everything else was problematic). But the other two – what are the chances? – opened a few doors and a few weeks apart on Friar Street last summer.
One, Iro Sushi, took the tiny site previously occupied by Raayo, which I reviewed last year (tl;dr – a nice pulled pork panini I was sorry to see the back of). The other, You Me Sushi, was bigger, the latest franchise in a chain previously confined to London. Before that, that site was home to the now defunct STA Travel, something I only know because I Googled it. It’s sad, I always think, when you can’t remember what something used to be.
Both Iro Sushi and You Me Sushi are far more aimed at the casual grab and go market, closer rivals to Itsu than to Yo!, I would say. I don’t think either sells alcohol and although both are open until the evening they feel more like lunch venues, somewhere you would eat without necessarily hanging about. Both are on delivery apps, and I wouldn’t be surprised if a reasonable amount of their custom comes through that channel. Size is a factor there: Iro only has about five stools, two facing the bar and three looking out of the window, while You Me has a smattering of tables and maybe twenty or so covers.
You nearly got a review of either of them this week. Zoë and I wandered in that direction ready to take our chances, but although my heart said Iro (besides, somebody told me they make everything to order whereas You Me has readymade sushi on display) there were people sitting up at the window there, whereas You Me was empty. So the choice was made, although I did wonder in the back of my mind whether You Me Sushi was empty for a reason.
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