Last May, in a bit of a departure for the blog, I reviewed two chicken places in London back to back: Portuguese Casa do Frango, just off Regent Street, and fried chicken specialists Chick ‘N’ Sours in Covent Garden. It was a day of excess with my good friend – and chicken obsessive, naturally – James, in what we dubbed ChickenFest, and we resolved at the start of the year to make it an annual event. That’s how we ended up, on a Friday in April, perched at a table in Soho, ready to do it all over again.

We had wound up in Coqfighter, because my research had suggested that it was very much an equivalent of Chick ‘N’ Sours. It started out in Boxpark, both in Croydon and Shoreditch, before opening a bricks and mortar site five years ago – on Beak Street, which is presumably an accident but a happy accident nonetheless. The reviews I’d seen had been complimentary, although more than one was comped, and they led me to expect a more stripped-down menu than at Chick ‘N’ Sours, but one done very well. Coqfighter also boasts an Instagram feed that would make most people ravenous: it certainly had that effect on me.

In the course of writing this review I went back and looked at quite a few reviews from other people, and it’s strange that literally not a single one told you anything about the room. I wonder why that is, because for me it was the wrong side of the line between functional and dysfunctional. The façade was pitch black, and beyond it the front room was very unprepossessing, One wall was gleaming white metro tiles, the other a vague terra cotta, but everything else was black too.

The furniture was also strange: little black tables, each with a couple of low little black backless stools. There was a second room out back, but it was further from the daylight and far dingier, so we decided against it. From Google image searches the tables used to be longer, communal things: that may or may not be your idea of hell, but I just felt far too old for these kind of seats. Where were you meant to put your coat? I never thought a restaurant would make me feel nostalgic about wedging my well-padded posterior into the ubiquitous Tolix chair, but Coqfighter managed it.

Coqfighter’s menu is more Honest Burgers than Chick ‘N’ Sours, all main courses and sides, no starters. Chicken came in all its permutations: burgers, wings, tenders, fried on the bone and a couple of half roast chicken options. Sides, unless they were also made of chicken – which the best sides might well be, come to think of it – consisted of a couple of types of fries, two different kinds of sweetcorn, coleslaw and a cucumber and sesame salad.

Not inspirational stuff, and I certainly didn’t see anything to rival Chick ‘N’ Sours’ profoundly good chicken toasts. But if you like fried chicken, as James and I surely did, there was plenty here to appreciate. Keenly priced, too: the most expensive dishes were twelve pounds or thereabouts, sides roughly a fiver. Coqfighter’s beer is made by Orbit, so we both had a two-thirds of their house lager and a couple of sodas while we made up our mind. The beer, really, was indistinguishable from a good macro lager like the one I’d had at the Moderation a couple of weeks before. The sodas were a surprise hit – James loved his raspberry lemonade and my sour cherry soda, more sweet than sour, was a real delight.

We ran into headwinds when we placed our order, or rather tried to. I’d earmarked a burger, so I ordered that with no problem. But James fancied the Thai style half roast chicken, Coqfighter’s take on gai yang with soy, ginger and lemongrass, only to be told by our server that it wouldn’t be ready for another forty-five minutes. This was at a quarter to one: were we happy to wait? We weren’t, so James went for his second choice, a two piece of drumstick and thigh on the bone with miso butter gravy.

“Oh, I’m sorry, we don’t do that any more. We’re meant to be taking it off the menu.”

I have to say our server was lovely, friendly and attentive and she later told us, when we were settling up, that it was only her second day in the job. And I did feel for her, sent out to have difficult conversations with customers about how one section of the menu wasn’t available at lunchtime while another dish wasn’t available full stop. Nonplussed, James picked his third and fourth choices instead, and although he was ultra polite, as he always is, I could tell he was a little unimpressed.

Still, you can only order from the menu in front of you on the day and you can only review what you’ve ordered. With that in mind, I think I got the best of things with the chicken burger. The texture was spot on, the coating crunchy and crenellated, and I’m always happy to see a sesame seed bun rather than brioche. The menu doesn’t say whether it was thigh or breast but I think it was the former, which would always be my preference. And the plus of it being fairly compact was that you could actually pick it up and eat it without disgracing yourself or having to resort to the infra dig spectacle of using a knife and fork.

Those were the pluses. But the downside of it being compact was that it didn’t resemble any pictures of Coqfighter’s burgers I’d seen, either on their social media or other reviews. Usually the chicken offered a huge amount of elevation and poked out untidily from either side of the bun as if the bun simply couldn’t contain it, the extraneous bits practically asking to be nibbled. No such joy here. I’d chosen the honey ginger buffalo burger, thinking that it combined three of my favourite things in one magical sauce, but the end result was out of kilter, more sweetness than bite. And what was it with the sauce oozing out on to the plate like a perforated egg yolk? It just made it soggier than it should have been.

James’ tenders, which are the kind of thing I always order in places like this, also looked the part but couldn’t convincingly play the part. They were nearly there but not quite, and it was all about the texture. “The seasoning of these is actually spot on” said James, “but they don’t have the crunch. They needed a little longer in the fryer.” I thought James was being fair: my instant reaction, to be honest, was that KFC does these every bit as well,

This is also the point to mention the dips because we went crazy with these and again, they promised so much but didn’t live up to it. So we had a Korean hot sauce which tasted neither hot nor Korean, and a Korean barbecue sauce which was about as Korean as I am. Neither had ever been anywhere near any gochujang, as far as I could tell: is it just the fashion now to dub things Korean when they’re nothing of the sort? Neither of these was any better than the contents of a little plastic cuboid tub from KFC or McDonalds. We also had a sambal mayo which I imagine did both sambal and mayo a disservice, and some kind of ranch thing.

“I’m pretty sure I saw them all coming out plastic bottles” was James’ observation: he had a better view of that than I did. None of them livened up the chips, which were bought in and dreary. I spotted a few grey patches on mine, which made me leave a fair amount of them, but I didn’t feel like I was missing out. Apparently they are “tossed in our house shake”, but their house shake appeared to be some kind of acrid combination of paprika and dust.

James had also gone for the wings, because he believes that chicken on the bone is always the best way to check any restaurant’s chicken. He didn’t mind these, and they were tossed not sauced – he has firmly held beliefs that this is The Only Way – but had the same kind of feedback as me about the honey ginger buffalo sauce, It tried to be three things at once and failed at all of them.

We agreed to compare notes properly on our debrief in the pub, but even from the conversation we had in the restaurant, the expressions and raised eyebrows, I had an inkling we were on the same page. Keen to get on with our day and put any disappointment behind us we settled up: it came to sixty pounds, including tip.

After a wander and a shop, we grabbed a table at the French House and a large bottle of Breton cider and carried out the post mortem. It was mid-afternoon, the time I like the French House best, and the pub was starting to fill with the kind of characters who only seem to exist in the French House at three in the afternoon. Where did they live the rest of the time? I’d missed Soho, it had been far too long.

“The funny thing is, they were doing a lot of Deliveroo” said James. “I think I must have seen eight different riders turn up in the time we’ve been having lunch.” He was right, and at least a couple had been the same rider twice – either that, or it was a glitch in the Matrix.

“In fairness, if you could eat one of those burgers at your desk you’d probably feel like you were winning at life.” I said. I had a momentary flashback to a time many years and a lifetime ago when a colleague and I picked up a family bucket from KFC, took it back to work and ate it at our desks. It was worth the funny looks we got from the people in the lift. Perhaps we should have offered them a drumstick.

“I just think about Bristol,” said James, “and the chicken at Wings Diner. It’s miles better than this.”

“And I know you didn’t rate the branch of Eat The Bird that’s opened in Bristol, but the one in Exeter was also a different level to Coqfighter.”

“I think Chick ‘N’ Sours is better than this, too.”

I took a glug of my cider and weighed up the pros and cons. I thought about that sesame chicken toast, and how nearly a year on I still remembered it.

“I think you’re right.”

So there you have it: on a simplistic level this is Bristol 1, London 0 but to bring it back to Reading – where I live – Coqfighter isn’t good enough to justify a trip to London, not even if you’re a chicken-fixated eccentric on an annual pilgrimage like James and me. It does highlight, though, that Reading is still missing someone who does this really well: that’s why, when I did my guide to how to avoid chains last week, I didn’t propose an alternative to KFC.

There’s good fried chicken at Clay’s, at Soju, at The Bap, but there’s nothing in the genre of Southern fried chicken to write home about (and yes, I’ve tried Popeyes). You only get that when Gurt Wings comes to town, which is about once a month. I think the new Siren tap room is missing a trick not specialising in this: instead they’re leading with burgers, which feels more of a 2014 Big Idea than a 2024 one. Still, I’m sure they know what they’re doing.

Never mind. Just as the best way to cope with the post holiday blues is to book the next one, the best way to handle this disappointment was also to look to the future. So James and I talked it over, over a second bottle of Breton cider, and decided: next year we’re going to widen the scope of ChickenFest to include duck. We’ll call it PoultryFest, we’ve got it all figured out. The thing is, as we wandered through Chinatown I saw some fine specimens in the windows of several restaurants, and I figured it was time to diversify. It’s important, after all, not to get too set in your ways.

Coqfighter – 6.5
75 Beak Street, London W1F 9SS
020 77344001

https://www.coqfighter.com