Restaurant review: Côte

Here’s what happened: I was making Friday night dinner plans with my friend Graeme and I said I’d give him some restaurants to choose from, a mixture of places I wanted to review (or re-review) and others I just fancied eating at. My text was all ready to send, and then I stopped for a minute and thought what about Côte? So I added Côte to the list of places I was due to re-review and pinged the message over to Graeme, fully expecting him to pick somewhere else.

Why don’t we do Côte? came the reply. I haven’t been for a while, and it’s such a good chain restaurant.

Appropriately Graeme’s reasons for choosing it were the same as mine for including it in my selection. The last time I went there was something like eighteen months ago, with my family, to celebrate my just having got engaged. But before that? I honestly couldn’t tell you. And yet before the pandemic I used to go an awful lot – it was one of my regular spots.

I do wonder whether the pandemic had something to do with it. Because when Covid struck national Côte did what many restaurants did, diversifying into heat at home options. But Côte did it differently to everybody else, and unlike nearly everybody else they are still doing it years later, when for most restaurants their schemes, entirely born out of necessity, were shelved ages go.

Côte decided to take advantage of the fact that many of its dishes were prepared in a central kitchen and then finished in the restaurant, turning what you could potentially see as a weakness into a Covid-era hidden strength. And it continues today: Côte At Home still offers many of the dishes you can get in their restaurants, portioned for two people, for decidedly less money.

Back when I was reviewing takeaways and meal kits, I reviewed Cote At Home. And the truth was that I didn’t know what to make of it: it was good value, and undeniably polished, and somehow occupied a completely new genre that wasn’t takeaway, wasn’t meal kits, wasn’t eating in restaurants and wasn’t ready meals. What on earth was it, then? I’m still not entirely sure.

But I can’t help feeling that Côte At Home, although it may have saved the chain from going under, slightly changed the way I thought about the restaurant. Because if many of Côte’s dishes were just glorified ready meals you could cook at home, was there still a point to going to the restaurant to eat them there, spending more money in the process? And if that was the case three years ago when the shockwaves from the pandemic started to subside, wasn’t it even more the case now, when eating out is more and more of a luxury?

I didn’t know the answers, and it felt like a return to Côte might provide them. Besides, it was a Friday night at the end of an incredibly long week at work, and I figured I’d earned a good meal, a catch up with a good friend and at least a bottle of wine, and I was hoping for an enjoyable evening irrespective of whether my visit also solved those bigger, thornier questions. After all, nobody can dissect stuff for its deeper meaning 24/7. Not even me.

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