When it comes to food and drink, Reading is an especially interesting place. You may find this hard to believe at times, but it’s true.
I don’t mean all the stuff that’s obvious to you, especially if you’re a regular reader of this blog. I don’t mean our coffee culture, or our street food scene that’s the envy of towns for miles around. I don’t mean our two local breweries with taprooms, or excellent pubs like the Nag’s and the Castle Tap selling fantastic craft beer and cider. I don’t mean the jewels in our restaurant crown – places like Clay’s, the Lyndhurst, Kungfu Kitchen or Vegivores. I’m not even talking about our network of local producers and the independent shops, like Geo Café and the Grumpy Goat, which sell their stuff. You know all that already, although I suspect a lot of people who live here still don’t.
No, I mean interesting in terms of the world outside our food-loving, indie-supporting echo chamber. Because a lot of businesses have clocked that Reading – with its university, its prosperous populace and its tech employers, just the right distance from London – is the perfect place for them to open another branch of their restaurant chain and make pots of cash. They have us down, mistakenly I like to think, as something of an Everytown, the perfect testbed for their particular flavour of the hospitality experience.
In fact, two very different types of businesses have Reading in their sights. The first, tapping into that affluent, well-educated demographic, are smaller, more targeted chains. They’ve often seen Reading as their first attempts to expand west (Honest, Pho) or east (The Coconut Tree), or just picked it as one of the first stops on a journey to nationwide ubiquity (Itsu). And this still continues, albeit to a lesser extent: we’re getting a Leon and a Wasabi this year, don’t forget.
But the second type is more interested in Reading as Everytown, and often we are the lucky Petri dish they squirt their pipette into before deciding whether to open branches elsewhere. And this is, I’m afraid, often an American thing. It’s no coincidence that Reading got one of the first Five Guys, got a Chick-Fil-A, albeit briefly, got a Taco Bell and a Wingstop and a Wendy’s and has a Popeyes on the way. Such is life: newly added to the Tube map, but somehow equidistant between London and the good ol’ United States.
These big American chains with plenty of money are aided and abetted in their mission to slightly worsen Reading by our local media – which posted dozens of stories about Wendy’s, mainly because they were too dumb to think critically for even a split second about whether Reading getting the first Wendy’s in the U.K. was actually a Good Thing. But it also points to just how much is going on in Reading, and how interesting the battle will be between all these factions fighting it out for your money. No wonder Jonathan Nunn, the editor of Vittles, called our town a “fascinating anomaly”.
“Why is this the subject of your interminable preamble this week?”, I hear you say. I thought you’d never ask. The reason I talk about all of this is that the subject of this week’s review is that rare thing, a chain choosing to plonk a branch near the centre of town that people can get genuinely excited about. Because Shree Krishna Vada Pav, a small chain selling vegetarian Maharashtrian street food which started out in Hounslow and only has three branches outside the M25, comes here with an excellent reputation.
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It’s a fact of life in hospitality that restaurants open and close all the time. There’s an inexhaustible supply of plucky new businesses ready to sign a lease and try their chances, and you can almost measure how long someone has lived in Reading by how far back they remember the history of certain sites. Do you recall when Thai Corner used to be Bistrot Vino, or when the Nando’s on Friar Street was a place called Bistro Je T’aime? You’ve probably been here since the early days of the Oracle, if not longer.
In some cases a restaurant makes such a go of it that you almost completely forget the establishments that went before. Some people have long memories, and remember Mum Mum or that pretzel joint on Market Place, but for many people I imagine it feels like it’s always been Tasty Greek Souvlaki. And although I know rationally, in the back of my mind, that there used to be a great branch of Ha! Ha! on the Kings Road – and that after that it was a Turkish place, and a tapas restaurant, and a weird kind of pub that closed on Sundays – it’s been House Of Flavours so long that it’s jarring to imagine anybody else there. It’s a bit like how, after you’ve been in a relationship with a person long enough, your previous life feels as if it belonged to somebody else.
But there are some sites where you need not only a long memory but a good one, because so many restaurants try and fail to make a go of it on the same premises. The quintessential example of this is the site of the old Warwick Arms, which has been Bali Lounge, the Biscuit & Barrel, Cardamom and King’s Kitchen and currently goes by the name of the Aila. I only reviewed the first two of those, and most of the others closed before I could get round to them.
Or take Cozze’s site on the Caversham Road, which has been Chi’s Oriental Brasserie, La Fontana, Al Tarboush, Casa Roma and Maracas, all of which eventually went pear-shaped. (Incidentally, I heard a fantastic story once that when Casa Roma decided to change to a Mexican restaurant called Maracas they did it mainly because they realised they could reuse all the letters in their sign except the O: I so hope this is true.) But can there really be a god in heaven when the TGI Friday opposite has outlasted them all?
What’s behind these high-churn sites, I wonder? Is it bad judgment, bad luck or bad juju? Are they run by enthusiastic amateurs who bite off more than they can chew, or are some sites simply cursed – by lack of footfall, of parking or of access, or by the presence of better (or better-known) alternatives nearby? Or is it just that they haven’t found their forever home – or rather, their forever homeowner – yet? All that crossed my mind last weekend as I stepped through the front door of Madoo, ready for lunch.
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I try my best, doing this restaurant reviewing lark, to visit places I think are likely to be either good or interesting, or ideally both; with a few notable exceptions, I don’t go anywhere where I think I’m definitely going to have a bad meal. And even if I have my reservations, I try to turn up with an open mind, ready to find the positives in my experience, however difficult that is. Sometimes the gods smile on me and I have a run of beautiful meals, one after the other. And that’s brilliant – exceptional meals are easier to write about, and people enjoy reading about them. Conversely, the worst thing is a run of bad meals. A succession of stinkers. That does rather break the soul.
The worst run I can remember started at the end of 2019. It began with a truly awful dinner at TGI Friday, and continued with the grisly spectacle of doner meat nachos at German Doner Kebab. But the straw that broke the camel’s back was going to the Dairy, the university bar and kitchen just down the road from the MERL. I’d always loved drinking there, especially on a hot day, but the food was bloody awful. That made three cruddy meals on the spin and nearly two months without enjoying a meal on duty: it was the kind of vale of tears that makes you seriously think about chucking the whole thing in.
Then at the start of this year, there was a surprising development: the Dairy published a completely new menu on Instagram. And it made all the right noises – beef came from the University’s farm four miles down the road, eggs were from Beechwood Farm (did you know that Beechwood Farm was run by Reading University alumni? I didn’t) and all the bread was supplied by Waring’s. Not only that, but the menu was full of the kind of things you might actually want to eat. Crispy fried chicken and pickled watermelon burger? Brisket and blue cheese ciabatta? Jerk spiced plantain and halloumi skewers? Count me in!
Something was clearly afoot at the University because a week ago Park House, its bar on campus, published a brand new spring menu. Again, it all looked distinctly tempting, and again the provenance was called out, with the beef coming from the University’s farm and name checks for the excellent Nettlebed Creamery and the Cotswolds’ Hobbs House Bakery. (Not everyone was overjoyed, mind you: I really can’t believe you won’t sell cheesy chips any more, said one comment). Park House has always been one of my very favourite places for a pint in the sunshine, but was it possible that it also offered great, affordable food under the radar? Zoë and I ventured out on a sunny spring evening to put it to the test.
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Last year, when I emerged from my cocoon and began reviewing takeaways, my first choice was Tasty Greek Souvlaki on Market Place, the thriving restaurant occupying the site where MumMum used to be. It was the natural choice: it was the first (and arguably the most interesting) new restaurant to open in 2020, and one which had quickly embraced delivery as its best chance to ride out an extremely challenging year in hospitality. So I ordered my first on duty takeaway from them, and very nice it was too (you can read about it here).
Tasty Greek Souvlaki is essentially a carnivore’s paradise, and the menu largely revolves around different quantities of different dead animals cooked in different ways: do you want them cut into cubes, threaded on a skewer and cooked on charcoal, or would you rather go for something a little more primal like chops? Or is your preference to have them pressed into a magical revolving pillar of constantly grilled elephant leg which is then shaved off in thin slivers and fried until crispy? Would you like it in a pitta or a toasted sandwich, with or without chips?
Some people would treat that series of decisions as one disgusted shudder after another. Those people, to be honest, are unlikely to eat at Tasty Greek Souvlaki, although I’m told the falafel wrap is decent (if not massively Greek). Personally, I found it too difficult to choose for a very different reason: I kind of wanted it all, so when I ordered takeaway I went for their mixed grill platter, which gives you exactly that. It was an embarrassment of carnivorous riches, it was a wonderful way of being transported to the Mediterranean without leaving your sofa. It was, not to put too fine a point on it, a cardboard box absolutely crammed with every which kind of meat.
I loved it, and ever since then the Big Box Of Meat has been a regular fixture at my house – not too often, because I didn’t want to kill the magic, but every few months on a night when we couldn’t face the cooking. It was always hot, it always arrived quickly and it never let you down. And it cost something like twenty-six pounds, which was ridiculously affordable.
But it was bound to be far nicer in the restaurant itself, plucked from the grill, loaded on to a plate and brought to the table without delay, and so I’ve been looking forward to a proper on duty visit to Tasty Greek for a long old time. Last Saturday, Zoë and I turned up just after midday for an overdue reunion with possibly Reading’s finest meat feast.
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In June 2022 Raayo closed and a new business, Iro Sushi, is operating out of those premises. I’ve left the review up for posterity.
Picture the scene: I found myself in the town centre on Sunday around noon with the afternoon to myself, and I figured it was the perfect time to try one of the many lunchtime options on my to do list. This is, it turns out, something of a growth area. Despite last year being a challenging one for hospitality, there was no shortage of relatively new places for me to explore – Italian café Madoo on Duke Street, Bru at the skanky end of Friar Street, Yaylo where Nibsy’s used to be on Cross Street, Chipstar next to the Alehouse. I used to complain frequently about Reading not having enough places for lunch, but I felt distinctly spoiled for choice.
And actually, wandering round town I discovered new lunch places I’d not even considered or known about. My Warsaw, a Polish street food hole in the wall, has opened on the ground floor of Kings Walk, and Bánh Mì QB, a place selling the Vietnamese sandwich of the gods, looks set to open a few doors down in the not too distant future.
Meanwhile, over on West Street where Beijing Noodle House used to be, there’s a little Nepalese place called Chillim Kitchen and, right next door, an establishment called Cairo Café that does common or garden panini and wraps but also serves “Egyptian Street Food” and something called the “King Tut Breakfast”. Where had all these places come from? I guess if we had a local media worth speaking of we’d all know about these by now, whereas instead you have to rely on me mooching round at the weekend. Sorry about that.
Anyway, I figured everywhere on my list would be quiet. After all town, or at least my social media echo chamber, was completely swept up in Blue Collar Corner mania: every couple of minutes I saw another Instagram story of someone enjoying our brand new street food Mecca down Hosier Street (“it felt like I was in Ibiza” was Berkshire Live’s verdict. That’s nice). So I just assumed everybody would be there checking out all the bright shiny new things and I would have my pick of the empty cafés.
It was a great plan, but it didn’t survive its first bruising collision with reality: Madoo was rammed and, out on Broad Street, the handful of stools in Chipstar were all occupied. As so often, Reading’s Twittersphere wasn’t a perfect reflection of town, so back to the drawing board it was. With uncanny timing, the heavens opened and I took shelter outside M&S, half tempted to abort my mission and just review a takeaway this week. And then I remembered Raayo, just down from Hickies and opposite what’s left of the Harris Arcade.
I’d never been, and in fact I’d been a little waspish about them in my roundup at the end of 2020: at the time they had an underdeveloped website, now I’m not sure they even have a website. But I seemed to remember hearing from Zoë that some people from her work had been there and quite liked it. As I passed, it was as empty as empty could be. That didn’t raise my hopes that I was going to have a fantastic lunch, but it did make me feel for them a bit – I’ve always been drawn to the underdog – so I decided to chance my arm, and my lunch, and in I went.
It’s basically a small, open plan room which makes full use of its floor to ceiling windows looking out on to the pavement. There’s a bar alongside the window, and handsome stools to perch on, but apart from that it’s just a case of going up to the counter and placing your order. From the size I’d imagine much of their business would normally be takeaway, but as there wasn’t a soul in sight it seemed the apposite moment to try it out.
The menu, if I’m honest, looked a tad generic. There was a range of sandwiches and toasties all involving various ingredients kept under the counter, à la Reading institutions Pierre’s and Shed. A couple of sandwiches had interesting-looking components – scamorza in one, pickled fennel in another – but nothing leapt out (and seeing one of my favourite cheeses misspelt on the blackboard as “Parmsean” made my heart go out to them again – that underdog thing, I imagine). But when I asked the owner behind the counter what he recommended he pointed to their special, the pulled pork, and so I went for that.
It took just long enough to arrive, wrapped in foil like a burrito, and I found myself pleasantly surprised by how much I enjoyed it. Unlike many toasties, especially at chain cafés, it was edible without being hotter than the sun, and the pulled pork was really very good. At its worst, pulled pork is a mulchy, soggy mess and usually the standard-issue barbecue sauce it tends to be paired with makes it a sickly, mulchy, soggy mess. But not so here – the pork wasn’t bone dry (as it is, for instance, at the Nag’s Head) but the balance had been struck nicely. And the barbecue sauce had a properly pleasing heat to it, without masses of sweetness. At four pounds fifty it was very generous and excellent value, and although my photo makes it look like a symphony of beige I hope you’ll take my word for it that it was a find.
I had misread the menu, which offers plenty of extras you can put in your pulled pork sandwich. I thought they all came as standard, whereas in reality you have to pay for them. If I’d known, I’d be talking right now about the sharpness and crunch of gherkins, and the delightful texture from the crispy shallots. But sadly, I didn’t: although in some respects that might be for the best because this sandwich could stand on its own two feet without the extras. With them, next time, it could be worldbeating.
But I was quite happy as I was, so I ate my sandwich on my stool, looking out the window at the sights of Friar Street, lost in the moment, pondering some of the great mysteries of life: why are we here? Do I eat so much nice food to distract myself from some gaping spiritual void in my life? And, perhaps most significantly, does anyone actually drink in Wild Lime? There I was, the only living boy in Raayo: behind me I could dimly make out the sound of the owner, AirPods in, chatting to somebody on his phone, vaguely audible above the hum of the fridge. All seemed right with the world, and the rain had even stopped.
I went up to order some coffee and a cookie for afters and I told him how much I’d enjoyed my sandwich. He sounded really proud of it, and he told me his story: he’d opened eighteen months ago, and it had been a really challenging time. People were starting to come back into town at last, and the weekends were surprisingly busy. He told me that he made everything himself, that the pulled pork and the barbecue sauce were both to his recipe and that although it was described as a special it was on the menu every day. I was so glad that my food hadn’t been rubbish, although of course I didn’t put it that way when I was talking to him.
The coffee isn’t great though – if you go, you might find it disappointing. It was below that top tier of Workhouse, C.U.P. and Compound, with a slightly scorched bitter note that needed more sugar to conceal it than I was prepared to put in. But it didn’t matter, because my chocolate and coconut cookie was a chewy treat – part biscuit, part macaroon, all delicious. I was so keen to eat it that I started without taking a picture, which means that the photo below is the only one in nearly nine years of writing this blog of my tiny toothmarks. He had a meal deal going so I got the coffee and a cookie for three pounds thirty – I asked him to charge me full price but he just wouldn’t. In total my sandwich, my cookie, a coffee and a soft drink cost me under a tenner: good luck getting so much stuff at Pret A Manger.
I wish I could give Raayo the kind of score that would send literally a handful of people flocking to it. But this isn’t that kind of review, and Raayo isn’t that kind of place. It’s too shy and unassuming – back to that lack of a social media presence again – and it needs to be slightly bolshier. I worry for it, a little. But then maybe if it was gobbier it would lose some of what made it such a quietly lovely place to have a peaceful, serene lunch when it felt like all the world was somewhere else. But I would recommend you try it if pulled pork is your thing, and I’ll definitely go back to try it again.
It’s somehow hugely comforting to know that Reading still contains these little surprises, like a small hole in the wall sandwich shop where the owner makes his own pulled pork and it’s thoroughly decent. It’s good to know these places still thrive amid all the Caffe Neros and Costas that so dominate the centre of Reading, like flowers through cracks in the pavement,. And it’s a timely reminder, on an apt weekend, that you should never completely let the next big thing blind you to what’s already here, toiling away, waiting for that lucky break.