Café review: Barista & Beyond

Barista & Beyond closed in February 2024. I’ve left the review up for posterity.

If I was giving out ratings for having a heartwarming backstory, it’s hard to imagine any business would finish above Barista & Beyond in my list. The café was set up by social enterprise Ways Into Work, which supports people with disabilities, those on the autism spectrum or with mental health challenges to get into work. It offers internships, including at the café, and a better cause is difficult to envisage. I’ve wanted to visit Barista & Beyond for some time, and I’ve been paying close attention to their social media, which I highly recommend following.

It tracks the creation of the space last year, them beginning to trade in November and, for reasons I didn’t entirely grasp, their grand opening in March. It paints a lovely picture of the business, which is just past the IDR, between the Oxford Road and Chatham Street, around the corner from Rise Bakehouse. Looking through Barista & Beyond’s Instagram I got a real picture of their mission to, as they put it, change lives one job at a time. It depicts a happy little spot, nicely fitted out, with pictures of bright smoothies in the sunlight and fresh, vibrant salads. It also features an interview with their intern, Charlie, which I defy you to watch without feeling at least a little moved: put it this way, he’s a lot wiser at eighteen than I was.

So I really wanted to go, and last weekend it reached the top of my to do list: Zoë and I headed west past the Broad Street Mall, but in truth I had a certain amount of trepidation. This is not an establishment I would enjoy giving a negative review to, so I wasn’t overjoyed about the possible risk of that. But there was also the equal and opposite danger, that I would patronise Barista & Beyond, measure them against different standards or pat them on the head for simply existing at all. I would hate to do that, and I doubt they would want a review like that. So I approached the front door hoping they did well, but determined not to say anything that could sound like “didn’t they do well”?

It really is a lovely spot, with an almost European feel, like you could be in Rotterdam or Ghent. They have plenty of outside space which catches the sun, so much so that we decided to eat inside. But the inside is lovely too – very spacious, with tables clustered along the walls and next to those full-length windows, white tiles and lime green banquettes. They haven’t chosen to pack people in, to the extent where the room can feel a little bit empty, but there was a steady stream of punters coming in to get takeaway coffees or the smoothies. I couldn’t blame them: the smoothies looked good.

The website says that everything is made fresh every day, and the display cabinet showed off sandwiches, salads and wraps. They serve breakfast before midday, which I was sadly too late for, but the range of options was good but not huge: three toasties, two wraps, a BLT and a couple of salads. I couldn’t see prices anywhere for the food, although their website does list them and only the breakfast is more than a fiver. I ordered a couple of sandwiches and two coffees which came to just under twenty pounds, presumably because they added VAT.

Coffees came first – a flat white and a latte – and were so hot that we left them to cool down, drinking them after our sandwiches. The flat white looked the part, with a fine foam, while the latte perhaps set lower expectations.

“I wonder if they’ve had training on how hot to get the milk” said Zoë. “At Workhouse the temperature is very carefully controlled, but here it feels like they might have heated it until it’s boiling and then poured it in.”

I agreed, and when I finally got round to sipping my latte I was prepared for the worst. But actually it was lovely: nicely balanced without the slightest scorched bitter note. I always think coffee in Reading falls into three different tiers – the top one is made up of the likes of C.U.P., Compound, Workhouse and the Grumpy Goat, the middle one is the chains that are mediocre but not terrible like Nero and Pret and then the bottom one is the awful burnt stuff you’re best off avoiding. Just to confound me, Barista & Beyond sits between that top and middle one – not as good as Compound a couple of minutes’ walk away but not miles off either. I couldn’t tell if this made me happy or relieved, but perhaps it didn’t matter.

Zoë ordered the chicken caesar wrap. It’s good that she did, because I wouldn’t have: to me, looking at it in the cabinet, the chicken seemed too thick, too uniform, too catering pack. But Zoë thought it was superb, the caesar dressing with a good thud of garlic and the whole thing really enjoyable.

She also pointed out, and she’s right, that Barista & Beyond makes wraps properly – nothing falling out of the bottom and yet no stodgy wodge of tortilla crumpled together at the bottom for you to wade through either. Many places whose wraps I enjoy don’t assemble them as carefully as Barista & Beyond. It’s also worth pointing out that your sandwich comes, standard issue, with a sizeable number of good quality ready salted crisps, and some salad: largely undressed, so not really my bag, but your mileage may vary.

I’d chosen the tuna melt and also found much to enjoy. I don’t know if Barista & Beyond buy their bread from Rise round the corner, but I wouldn’t have been surprised if they had. For what it’s worth, I thought it was nicer bread than the stuff I remember last time I had a Tuna Turner at Shed, robust and grill-striped with a nice thick crust. It’s not possible to talk about tuna melts in Reading, really, without the spectre of the town’s most famous version on Merchant’s Place, and if Barista & Beyond’s fell short it wouldn’t be too hard to close the gap.

The menu talks about red onion, which would have made a huge difference, but there wasn’t any in my toastie. Something was needed to give contrast and crunch, whether that was red onion, capers or, as Shed also use, jalapeños. Any of that would have made this an even better tuna melt. But was it better than one you’d get out of plastic packaging at Costa, Starbucks or Pret? Of course it bloody was, and you get a heap of ready salted crisps thrown in for good measure. To come second to the Tuna Turner, in this town, is no disgrace, and I suspect this sandwich did exactly that.

Wanting to give the place more of a runout after our sandwiches, not quite ready to leave with our coffee approaching prime sipping temperature, I went up and ordered a couple of slabs of chocolate brownie. Again, I have no idea whether they were from Rise – I’m guessing not, but if they were they weren’t Rise’s best effort. Not terrible by any means, but too much reliance on sugar and not enough on cocoa, the texture a little one note without enough contract between the brittle and the fudgy. A couple of very gratifying chunks of chocolate made the occasional bite a joyous surprise, but it needed more.

I tried eating it with a fork, but soon abandoned that – the brownie didn’t have enough give, and I could already picture it flying across that wide open space. Still, you got two generous squares for six pounds, so not unreasonable value but not reaching the heights of brownies you can pick up at the Grumpy Goat, at Workhouse or at – I’m sorry, but this is true – Prêt A Sodding Manger. I was hoping these would give Barista & Beyond a little bounce to the rating at the end, but really they confirmed the decision I’d already made. I didn’t hang about to take a picture, though, so the brownie can’t have been that bad.

I’ve been putting off talking about the service, careful of walking that tightrope I mentioned at the start of this review, but here goes: it was superb. We were served by two different members of staff, one of whom was Charlie of Barista & Beyond’s Instagram fame. And perhaps it’s not possible to shed those preconceptions, or the first impression I’d got from watching that video, but he was just excellent. Nothing was any trouble, and every time he told me I was “very welcome” or to have a lovely day I was positive that he meant every word.

You don’t always get this in hospitality, talking to someone who comes across as absolutely loving their job, feeling lucky to do it and wanting to do it as well as they can. In turn I felt quite lucky to be looked after by Charlie and it made me think, far more than I expected to. I know hospitality is underpaid and undervalued, I know that it struggles to find people since the pandemic and that awful thing that some bigots voted for in 2016.

I know, fundamentally, that the solution to that is to pay people more, which restaurants can’t do for the same reasons they can’t charge more for food, because people seem to think it’s the one part of the economy that skips along carefree while our supermarket bills go through the roof. Go figure. And I can understand why the people that do work in cafés, particularly ones that serve crap coffee and pay dud wages, might not want to bring the sunshine day in, day out. But I didn’t get any of that from Charlie, and watching the other customers filing in to get coffees and smoothies I don’t think they did either.

Comparisons, at times like this, are necessary but can sound brutal. Does Barista & Beyond do the best coffee in the area? I’m afraid not: you need Compound Coffee for that. I suspect you can get better cakes at Rise, and Barista & Beyond’s sandwiches are solid but not in the top tier of Reading’s lunch choices. Barista & Beyond is a good café, not a great one, although it has potential. But it is a great idea, not a good one, and the service and the experience will stay with me long after I’ve forgotten ninety-nine per cent of the lunches I eat this year.

You may read all this and come away wanting to give it a try, to spend your money doing some good; I have a feeling that people who read my blog, like me, might not weigh all these factors as dispassionately as others do. I imagine that if you do visit, whoever they have behind the counter at that point, you may find it gives you food for thought. And that’s something you simply can’t find just anywhere. Have I avoided sounding patronising? I really don’t know, but I honestly hope so.

Barista & Beyond – 7.0
5 Alfred Street, Reading, RG1 7AT
07749 497412

https://www.baristaandbeyond.co.uk

Restaurant review: Madras Flavours

The Elizabeth Line has been a game changer when it comes to eating out: I’ve used it to reach three of the last four restaurants I’ve reviewed for the blog, all of them significantly easier to get to courtesy of the Tube’s new addition. It’s no coincidence, either, that last year I reviewed three restaurants in newly resurgent Maidenhead. Plenty of interesting options have become more accessible, which makes my job (not a real job, but you catch my drift) much more fun.

The phenomenon you might not be aware of, though, is the same thing in reverse, that some people think the Elizabeth Line opens up Reading as a destination. The first time I became aware of that was an article on the Good Food Guide website last August called “Where to eat Indian food along London’s Elizabeth Line” by food writer Sejal Sukhadwala. In it, she said that the new line made it possible for food lovers to eat a panoply of different Indian dishes at restaurants from Canary Wharf to the ‘Ding: among her recommendations, at the end of the line, was our very own Madras Flavours.

Since then, it’s been on my list to review, even if the opening sentence – “It’s worth travelling to Reading specifically for this sparkling Tamil vegetarian located just past the beautiful town centre” – made me wonder whether she’d actually been to Reading.

My suspicions were further enhanced when three months later the same author published another article, this time in the FT, entitled “An Indian restaurant crawl along London’s Elizabeth Line”. Hats off to her for getting paid twice for the same idea, and clearly there were enough good restaurants en route to justify two articles, but again the bit about Reading didn’t ring true.

On that occasion, Sukhadwala recommended House Of Flavours, a solid choice. But do you recognise Reading from this description? “Walk past Reading’s beautiful Abbey Quarter, which houses a library and a medieval church, and in less than 10 minutes you’ll find an impressively varied concentration of fine Indian restaurants in and around Kings Road.”

I can be guilty of romanticising Reading, but even I found this somewhat florid. “It’s worth booking a long weekend in Reading to discover the town’s high-quality Indian restaurants”, it added. It’s welcome to see Reading praised in the national press but, really, has she ever been?

Anyway, the article worked because it got me thinking about a trip to Madras Flavours. Previously, all I’d known about the restaurant was its impressive Deliveroo sockpuppetry, when in 2021 it went by over 40 different names on delivery apps, including my favourites “Soul Chutney” and “Fatt Monk” (come to think of it, that article in the FT recommended a restaurant called Fatt Pundit: maybe they share a branding expert).

Two years on Madras Flavours has weathered the Covid storm, often looks busy – especially at weekends – and seemed ripe for a visit. So I headed there on a weekday evening with Emma, who comes to my readers’ lunches and foolishly volunteered her services. “If you ever want a vegetarian perspective on your dining experiences, I’d be happy to help” she’d said.

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Restaurant review: Sarv’s Slice at The Biscuit Factory

Sarv’s Slice left its Reading premises in May 2025.

Now the thermometer has finally crept over twenty degrees a couple of times, now that the first al fresco pint of the year is in the recent past, now that we’ve had Cheesefeast and Eurovision my mind, like everybody’s in Reading, turns to summer. Back when we had a beer festival every May bank holiday weekend there was a clear demarcation point that said summer was on the way: the failure to hold one for the last few years has left us fending for ourselves.

But never mind – summer is on the way. And that’s got me thinking, lately, about how every summer has its own distinct identity, its own little chapter in the autobiographies we all carry around in our heads. 2016 was a bad year, all angst and anguish. 2018 was about the rush of new things and new happiness. 2020, with the long walks and the first tentative drinks outside, was the pastoral symphony (am I the only person nostalgic for 2020? I bet I’m not).

Not only that but, if you think about food anywhere near as much as I do, summers can also be defined by restaurants. During any phase of your life, the two wind up inextricably linked. For me, the summers of 2005 and 2006 were all about Santa Fe, on the riverside. At the end of the working week my then wife and I would grab a table in the window with our friends, looking out on what felt like the whole of Reading celebrating the weekend.

We would drink cocktails, so many and so frequently that they ended up giving us a silver 2 for 1 card. My drink of choice, horribly basic, was the Mudslide, with, I think, chocolate ice cream in it. It tasted devoid of booze. Eventually we would drift inside, grab a table and eat dinner. That was those two summers in a nutshell. I had only just turned 30, I was carefree, content in my job and when I think about those summers, I always think of Santa Fe.

Similarly, when I remember the summer of 2014, or 2015, it’s indelibly connected to Dolce Vita. By then those friends had become parents, or drifted away, but for me that child-free ritual of marking the end of the working week was still similar: make a beeline to Dolce Vita, order a bottle of wine and see what was on the specials menu. Order it if it looked good, have the saltimbocca or the monkfish if I didn’t fancy it. Whole months passed like this, punctuated by excellent, happy meals.

Fast forward the best part of a decade and last summer, for me, was the summer of Buon Appetito. I would meet Zoë in town after work and, unless either of us had a better idea, we would amble down the Oxford Road, comparing notes about our day. And we would end up sitting outside at Buon Appetito’s welcoming patio, a Negroni for her and an Aperol Spritz for me, and we’d luxuriate in that feeling of work being over, for the time being at least. I say “unless either of us had a better idea”, but of course the best idea of all was to have dinner at Buon Appetito. That’s the siren song a restaurant has when it becomes synonymous with your summer.

I write all that with some sadness, because something funny is going on at Buon Appetito. Their social media lies dormant, the doors shuttered, no signs of life. I’ve heard stories of people turning up, with or without bookings, to find the restaurant abandoned and unlit with no sign or announcement. And I’ve heard various rumours: some say the closure’s a temporary blip, others strongly suggest we won’t see them again. My own Instagram message to them, sent four weeks ago, remains unread.

I guess that’s what led me to the Biscuit Factory on a weekday afternoon last week, to see if Sarv’s Slice offered a viable alternative for al fresco pizza in the sunshine. Sarv’s Slice has an interesting history: Reading first encountered them at Market Place as part of Blue Collar’s weekly events, and when Blue Collar Corner opened last year Sarv’s Slice was one of its four permanent traders on a year’s contract. I think I ate their food once, with my friend Graeme, and was very taken with their carbonara special (maybe it’s heresy to do this on a pizza, but I liked it too much to care).

When their stint at Blue Collar Corner ended they didn’t rest on their laurels, and in March they announced their new home at the Biscuit Factory, where they’re in residence Wednesday to Sunday. On paper it’s a perfect match. The Biscuit Factory has wonderful coffee downstairs by Compound – and, top tip, it’s pretty much the only place in Reading to get decent coffee after 6pm – but the food offering has been a bit patchy. Something casual, the next step up from street food, would seem like the perfect option for eating before one of the Biscuit Factory’s events. And they even have some outside space: the omens were promising.

I’ve never actually been to the Biscuit Factory for any of their events – judge away, I know I should have – but I know the upstairs space from the occasional West Reading coffee. It’s a plain, anonymous space, and pretty big, but not unwelcoming for that. There was stand up comedy on the night I went, a table of people who seemed to be doing an art class, and plenty of others still on the banquette that runs along two sides of the back room, tapping away on laptops or, in one case, playing what looked like a fiercely competitive game of Uno.

I’ve never set foot in the Biscuit Factory without feeling slightly too old for it, but even so I liked it. It has what old duffers like me refer to as a “lovely energy”, and even the pale birch panelled walls felt nicely neutral rather than cheap. The outside space, where I ate my pizza, is surprisingly attractive, all yellows and burnt orange, with an oddly gorgeous view past the Penta Hotel down the Oxford Road. It reminded me of my sentimental attachment to West Reading: I always think that if you don’t like West Reading, you don’t really like Reading. I do wish it was non-smoking, though: the ashtrays at every table and people sneaking out to clang away on a fag felt jarring.

Sarv’s Slice has a small menu, which is as it should be. Just the seven pizzas without a huge amount of variation, truth be told. You can have a marinara with no cheese, or a margherita with fior di latte, or the same thing with buffalo mozzarella. You can have a pepperoni pizza, or one with both pepperoni and ‘nduja, and you can have a mushroom pizza either with olives or with ham. I admire their stripped-down approach: I could say it reduces the replay value, but I always went to Buon Appetito and ordered one of two pizzas, so I’m the last person to criticise.

Often they have squares of deeper pan Detroit-style pizza on their specials, which seem to be where their more creative side comes out, but on this visit the only special was the Napoli, with olives, capers and anchovies. I was hardly complaining: that’s pretty much my go-to pizza anywhere. Sides are limited to garlic bread – I’ve never understood the appeal of this when you’re about to eat a bread-based main course – and parmesan truffle fries. Naturally I ordered the latter, and my bill came to eighteen pounds fifty. As at Blue Collar Corner, they give you a buzzer which goes off when your food is ready.

I nabbed a table out on the terrace (terrace? balcony?) and made inroads into a beer. You have to buy these from the bar separately, but laudably they had a good local range from the likes of Double-Barrelled and Phantom. Mine was from Phantom, and not up to their usual standard, but it was a warm day and I was sitting outside so I was prepared to overlook a lot.

It was seven pounds fifty. Now that I clearly wasn’t completely prepared to overlook, as I’ve mentioned it here. Is that a lot? I suppose it would be for a pint at the Nag’s, but I’ve never understood how restaurants are allowed to treble the cost of wine but we expect to get beer for less. Who knows what too expensive even means any more, these days? Everything is too expensive, even the electricity you charged your phone with so you could read this; just think, if I was less prolix you’d literally save money.

My buzzer went off in less than ten minutes and carrying my goodies to my table it was hard not to be impressed, on first sight, by the pizza. The crust was suitably bubbled and blistered, and the whole thing had a satisfying irregularity to it. And there was much to like about it – a beautiful base, an excellent sweet tomato sauce, plenty of cheese. The whole thing held together well and was a pleasure to eat. But the devil was in the detail, and if I’m being critical – which it turns out I am – it could have done with more of its star players. The purple, fragrant olives were great but it was light on the capers and, more sadly, one quadrant was an entirely anchovy-free zone.

But none the less it was an excellent pizza, and I spent a bit of time afterwards trying to decide where it ranked in Reading’s pizza pantheon. Nicer than the likes of Franco Manca, if more expensive. Roughly the same price as Buon Appetito had been, but svelte by comparison. Easily as likeable as the pinsa at Mama’s Way, albeit a very different beast, with the advantage that the base wasn’t bought in. Overall? Right up there. More expensive than it used to be at Blue Collar Corner, but I imagine all their costs have soared in the last twelve months.

That said, my advice would be to avoid the fries. They were bought in – which is fine, only a knobber objects to that – but if you’re going to buy in, you have to buy well. This week I had an al fresco dinner at Park House and although the chips were clearly bought in, they totally hit the spot and there was nothing to dislike about them. Sarv’s Slice’s fries, on the other hand, were a tad skanky, too many grey patches and bits I wanted to leave. They’d been given enough truffle oil to smell of truffle but, somehow, not enough to carry through into the flavour.

And the Parmesan: well, I suppose technically there was a little, but almost too little to see, let alone taste. I’m used to Parmesan fries at places like the Last Crumb, where the cheese all falls to the bottom and your challenge is to actually get it on your fries. I expected to reach the bottom of the cup to find a motherlode of Parmesan, like that glorious bit of chocolate at the base of a Cornetto cone, but it wasn’t to be. Not that I finished the fries anyway. They stayed on the table, whiffing away.

The good news is that with the money you save not buying the fries – six pounds, honesty! – you can get some tiramisu instead. I ordered Sarv’s Slice’s only dessert after finishing my pizza and grabbed a second buzzer. The wait was about five minutes for this too, and worth every second. It was a gorgeous, boozy, thick indulgent slab of the stuff, for only five pounds, and it was probably my favourite thing about the whole meal. It was strange eating it with a wooden spoon – those things are synonymous with failure for a reason – but honestly, it was an utter delight. If I’d known how good it would be I’d have grabbed a coffee from Compound to enjoy with it, but instead I picked one up as I was leaving, strolling home, latte in hand.

As you’ve no doubt gathered, with the exception of those fries I found Sarv’s Slice hugely likeable and I think it has found its perfect home at the Biscuit Factory. The staff are downright lovely and very friendly, and it nicely fills a gap in Reading’s food scene, offering something like Blue Collar’s ultra-casual dining in a different setting. And if I sound like I have reservations, or faint praise, I really don’t. But it’s important to recognise Sarv’s Slice’s limitations – because they do, and they operate within them superbly.

They’re not aiming to be a full on restaurant, at this stage, but instead just offer really good food you can eat informally in a hurry. Perfect pre-theatre dining, if you’re unfortunate enough to go to the Hexagon for something, or a meal you can enjoy before watching a film at the Biscuit Factory itself. So, good for cultured types. For a heathen like me, they fit into the same bracket as, say, ThaiGrr!, as a great way to have an excellent meal before moving on for a few beers at the Nag’s Head.

Back in the day, I used to go for Tuscany for that kind of thing, and then it became Buon Appetito. Sarv’s Slice is a very good successor to those places, and you’ll eat well there. It’s not the widest menu in the world, but for what they aspire to it doesn’t need to be. What Sarv’s Slice isn’t, much as I liked it, is the place that will define my gastronomic summer. But that’s okay, because I’ll keep looking and I’ll find mine in the end. I hope you find yours, too.

Sarv’s Slice – 7.4
Reading Biscuit Factory, Unit 1a Oxford Road, RG1 7QE
07854 892749

https://www.sarvsslice.com/

Restaurant review: You Me Sushi

2022 was the Year Of The Sushi Restaurant in Reading: you waited ages for somewhere to come along to challenge Sushimania and the bigger chains, and then three came along practically at once. The most upmarket, grown-up proposition was Intoku, which I reviewed last year (tl;dr – great food, everything else was problematic). But the other two – what are the chances? – opened a few doors and a few weeks apart on Friar Street last summer.

One, Iro Sushi, took the tiny site previously occupied by Raayo, which I reviewed last year (tl;dr – a nice pulled pork panini I was sorry to see the back of). The other, You Me Sushi, was bigger, the latest franchise in a chain previously confined to London. Before that, that site was home to the now defunct STA Travel, something I only know because I Googled it. It’s sad, I always think, when you can’t remember what something used to be.

Both Iro Sushi and You Me Sushi are far more aimed at the casual grab and go market, closer rivals to Itsu than to Yo!, I would say. I don’t think either sells alcohol and although both are open until the evening they feel more like lunch venues, somewhere you would eat without necessarily hanging about. Both are on delivery apps, and I wouldn’t be surprised if a reasonable amount of their custom comes through that channel. Size is a factor there: Iro only has about five stools, two facing the bar and three looking out of the window, while You Me has a smattering of tables and maybe twenty or so covers.

You nearly got a review of either of them this week. Zoë and I wandered in that direction ready to take our chances, but although my heart said Iro (besides, somebody told me they make everything to order whereas You Me has readymade sushi on display) there were people sitting up at the window there, whereas You Me was empty. So the choice was made, although I did wonder in the back of my mind whether You Me Sushi was empty for a reason.

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Restaurant review: Popeyes

Yes, Popeyes. Now, I imagine some of you think it must be Shooting Fish In A Barrel Week here on Edible Reading, that I’ve gone for the easy option of punching down for those sweet, sweet clicks. And who can blame you? Fried chicken restaurant Popeyes is the latest, though by no means the last, big American chain to touch down in Reading, continuing a trend that began with Five Guys ten years ago and which, if anything, is accelerating. You know this already, I’m sure: we’ve also had Chick Fil-A, Wingstop, Taco Bell and, of course, Wendy’s.

And, just as with Wendy’s, from the moment the news broke about Popeyes our local press – what’s left of it – went completely gaga. OMG Popeyes is coming to Reading! it gushed last March, followed by It’s going to be in the old Gap store on Broad Street! in November. I especially loved the photo caption – always a Berkshire Live speciality – saying “Popeyes is an American restaurant that sells fried chicken” (who writes them, Mr Chips from Catchphrase?)

“Customers can now sign up for updates about when the new Reading Popeyes will open and a lucky few are in with a chance of being invited to the grand opening of the store” said an article, suspending any remaining critical faculties. But why sign up for updates when you can just read Berkshire Live as it pumps out more free advertising for a well-backed business which doesn’t need it?

So a couple of months ago Berkshire Live confirmed that Popeyes was opening on the 23rd February, and that the first two people in the queue for the first three days would win a year’s supply of chicken sandwiches. It must have been a slow news day on the 22nd February because it ran almost exactly the same story again: copying and pasting from TripAdvisor is bad enough, but copying and pasting from your own website must be a new low.

I hope after doing all that free advertising for Popeyes the drones at Reach plc at least got some free food in return, you might be thinking. Well, don’t worry – they did! “I was lucky enough to be invited down to the Reading restaurant for a sneak preview of what the international chicken chain has to offer”, an article began. “With celebrity fans including Beyoncé and Kim Kardashian, I’ve been eager to try their famous Louisiana cooking for quite some time.”

You might be astonished to find that our local Reach plc publication absolutely loved its free food: I know I was. “I tried Reading’s Popeyes and was blown away by one thing” said the headline, although the article then raved about both the chicken sandwich and the Cajun fries, so even that was an inaccurate report of their own meal. By my reckoning Berkshire Live sounds like it had two meal deals, so it sold its soul for twenty quid: that’s roughly what it’s worth. “If I was walking through town, wondering where to stop for a quick bite to eat, I’d head straight there” it concluded. Talk about a plot twist!

Not to single Reach plc out, the Reading Chronicle managed an even more glowing writeup of its free scran, although one that copied out more of the accompanying press release. “This burger is put together like a piece of art…” it enthused, with a touch of hyperbole. “Every bite makes you want another and by the time you know it you’ll be buying another portion.” Pretty potent stuff for a chicken burger you might think, but apparently, it had the author’s “jaw hitting the floor”. The overall impression was that Popeyes made Pulp Fiction’s legendary Big Kahuna burger taste like the contents of a warm food recycling bin. Two local journalists can’t be wrong, can they?

So yes, the scene is set for me to give Popeyes the time honoured kicking that I’ve doled out, over the years, to the likes of TGI Friday, Taco Bell, even Wingstop. But here’s the thing: my antipathy towards big American chains and the homogenisation of Reading is on the record and has been for years. And yet, on the other hand, I really love fried chicken. Always have. I love it in all its forms, from a crafty KFC to Blue Collar’s legendary Gurt Wings, from Bristol’s Wing’s Diner to the Lyndhurst’s karaage chicken to Clay’s Kitchen’s payyoli chicken fry and everything in between. The crunch and yield, the seasoning and the sauce: there’s nothing else out there quite like it.

It’s a proper Achilles heel and if I found a good one I doubt I’d care if the restaurant serving it was the property of a holding company co-owned by Elon Musk, Tim Martin and Scrooge McDuck. And all the talk and hype about Popeyes, about how its chicken sandwich “broke the internet” back in 2019, raises at least the possibility that it could be a game changer. So we have a classic scenario: what happens when an irresistible force (my love of fried chicken) meets an immovable body (my disdain for big American chains)? If you know the answer already you were one step ahead of me when Zoë and I stepped through those doors on Broad Street on a Bank Holiday Monday afternoon.

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