I know many people scroll to the bottom of my reviews to check the rating and the summary, the tl;dr equivalent of slogging all the way through my deathless prose. I know, too, that some people think my reviews are too long; God knows how many people make it to the end of the middle section where I (finally) get round to telling you what the food tastes like.
Well, this will confuse plenty of those people – let’s start at the end for once. Taco Bell is bloody awful. Truly. Don’t eat there. I can’t think of a single good reason for visiting Taco Bell unless you’ve never been to one before and are genuinely curious about what it’s like. That was me before I did this review, so I tell you what: I’ll satisfy your curiosity and then you can save your money, your calories and your dignity and have a better meal somewhere else. Sound all right to you?
Although I hadn’t been before, both my two dining companions for this visit had eaten at Taco Bell: Martin and Graeme had both been while on trips to the States, something I didn’t know until we queued up.
“Did you like it when you had it over there?” I asked.
“No, it was terrible” said Martin, and Graeme concurred. Were they being public-spirited or suckers for punishment in choosing to accompany me?
I genuinely was curious, though. I’m not averse to fast food or junk food if done well, and one thing that’s fairly indisputable is that American cuisine does specialise in both those things. And Taco Bell opening in Reading was noteworthy: there aren’t that many of them in the U.K. yet, and there’d been a certain amount of noise in what passes for our local media these days.
So I really did turn up with no axe to grind, which means that all of you can say I told you so in the comments: it is one of life’s great pleasures, after all. Also, I know many of you – lurkers, fans and haters alike – particularly enjoy reading about me having an appalling meal. If that’s you, this one should give you a special thrill.
Taco Bell is along the side of the Broad Street Mall, Reading’s second favourite mall (a title it has achieved through all but two of the malls in Reading closing). Inside it looked like a slightly lower-rent McDonalds, with some tables and chairs and a bar with uncomfortable stools to perch on (fun fact: the following day I was nervous about the prospect of a very different kind of uncomfortable stool).
There are a couple of those big terminals where you can key in your order, like at McDonalds or KFC: on our visit only one was working, which makes them more like the spectacularly useless ticket machines in Reading Station. Failing that you go up to the counter and try and find something on the menu you can feel enthusiastic about. The dishes on offer are broadly similar to the U.S. menu, so it’s a choice of tacos, burritos and quesadillas. We tried to cover all angles, so I had the grilled chicken burrito, Graeme ordered a quesadilla and Martin had the fajita burrito. Martin also got a bonus taco because he’d signed up for something online. This is typical of him, a man who has one of those whizzy cameras attached to his doorbell so he can watch people delivering pizza to his kids while he’s down the pub.
He’s also a man, for that matter, who spent some time in the pub afterwards explaining how he’d used an API from Reading Buses to measure the average lateness of the number 22 bus. It’s three and a half minutes, in case you’re interested – and I know that because I double checked with Martin in the course of writing this review and he told me, although not before saying “let me just fire up my data science workbench”. Martin is the kind of man who says “let me fire up my data science workbench”. Graeme, on the other hand, is the kind of man who says “what’s an API?”
I think you can tell, from these diversions, that my companions were both more interesting and palatable than the food. Let’s get this bit out of the way. My burrito was flat with brown marks from the grill which looked more like stains, as if it had been sat on by somebody who hadn’t wiped properly. Inside was a mush of tasteless pap – you could make out the constituent parts by sight and by texture, but not by anything else. Apparently it had a blend of three cheeses, although how they found three cheeses that all tasted of nothing I’ll never know. “There’s just enough cheese that it’s stretchy”, said Martin, “but that’s it.”
The chicken was in regularly shaped pieces that made me think it was precooked and came out of a catering pack. It had parallel dark lines on it as if to give the impression of chargrilling, but I wouldn’t be surprised if they’d been added with a Sharpie. When I placed my order I was told that they didn’t have regular grilled chicken, just Mexican chicken. “It’s more spicy”, the lady told me: God only knows how bland the normal chicken would be.
There was rice, too. At least it looked like rice.
“It reminds me of the microwave rice you get” said Martin.
“What, like Uncle Ben?” I said.
“I was thinking Tilda, but same thing” he said kindly: I forgot for a second that he lives in Caversham Heights.
Martin’s fajita burrito was equally cruddy but with flavourless peppers instead of flavourless beans. “It doesn’t look like the picture, does it?” he said, showing a masterful flair for understatement. His taco with minced beef looked, if anything, less appealing than the burrito. I would say my photo below does it justice, aesthetically speaking. “It’s okay”, he said, but it’s sort of been piped in.” Piped in, like Muzak. Or sewage.
Hard to believe, but we were the ones who got off lightly. Graeme’s quesadilla was a greasy, sweaty thing in a body bag with a mingy smear of that not-very-Mexican chicken and more of the triple threat cheese. He felt queasy eating it, queasy walking to the pub afterwards, queasy in the pub and, as he later told us, queasy the next day. “Goodness that food was rough” he said. “Thanks for taking one for the team” replied Martin, magnanimous as ever.
All the orders come with Mexican fries which were dusted with red seasoning that tasted almost pleasant. The fries, though, were hot and stale to begin with and cold and stale soon after. Martin ended up trying to suck the seasoning off the fries and said it tasted like tomato flavoured Cup-A-Soup before you add the hot water, but the whole spectacle was a little too Leslie Grantham webcam, so we had to ask him to stop.
The only way to make the food taste of anything was to use the sachets of sauce available. They came in Mild, Hot and Fire which, translated, mean Bland, Mild and Equally Mild But In A Slightly Different Way. Somewhere on the packaging it also says “You’ve Got This” – I imagine if you eat there a lot they’re probably referring to scurvy. On the plus side, you get bottomless cherry flavoured Pepsi Max, but you could just buy a bottle of the stuff and save yourself roughly four pounds. Our meals came to a total of just over sixteen pounds – cheap, but not good value. Cheap and nasty is closer to the truth.
We beetled off to the Nag’s Head after that where we drank – mostly to forget – and Martin bought some Scampi Fries and Mini Cheddars. Both were tastier, and infinitely better value, than the meal we had just endured. Still, at least we had survived – and if it had been an iota worse we might have wound up getting matching tattoos. When I got home from the pub, around midnight, my other half was waiting up for me.
“So is it worse than Mission Burrito?” she said.
“Yes. It’s nowhere near as good as Mission Burrito. Or McDonalds. Or KFC. Or pretty much everywhere.”
You know how this review ends, because I told you at the beginning. But the other thing I got from visiting Taco Bell was a realisation: as long as people still queue round the block to get into Taco Bell in the weeks after it opens, my work here isn’t done. Not that any of those people read my blog, of course, but you’ve got to have faith. And, despite the fact that it was a meal that stayed with me in all the wrong ways, I still don’t regret visiting Taco Bell at all. Sometimes, counterintuitively, you need to go to places like this, just to understand how lucky we really are.
Taco Bell – 3.9
207 Broad Street Mall, RG1 7QH