When it comes to food and drink, Reading is an especially interesting place. You may find this hard to believe at times, but it’s true.

I don’t mean all the stuff that’s obvious to you, especially if you’re a regular reader of this blog. I don’t mean our coffee culture, or our street food scene that’s the envy of towns for miles around. I don’t mean our two local breweries with taprooms, or excellent pubs like the Nag’s and the Castle Tap selling fantastic craft beer and cider. I don’t mean the jewels in our restaurant crown – places like Clay’s, the Lyndhurst, Kungfu Kitchen or Vegivores. I’m not even talking about our network of local producers and the independent shops, like Geo Café and the Grumpy Goat, which sell their stuff. You know all that already, although I suspect a lot of people who live here still don’t. 

No, I mean interesting in terms of the world outside our food-loving, indie-supporting echo chamber. Because a lot of businesses have clocked that Reading – with its university, its prosperous populace and its tech employers, just the right distance from London – is the perfect place for them to open another branch of their restaurant chain and make pots of cash. They have us down, mistakenly I like to think, as something of an Everytown, the perfect testbed for their particular flavour of the hospitality experience.

In fact, two very different types of businesses have Reading in their sights. The first, tapping into that affluent, well-educated demographic, are smaller, more targeted chains. They’ve often seen Reading as their first attempts to expand west (Honest, Pho) or east (The Coconut Tree), or just picked it as one of the first stops on a journey to nationwide ubiquity (Itsu). And this still continues, albeit to a lesser extent: we’re getting a Leon and a Wasabi this year, don’t forget.

But the second type is more interested in Reading as Everytown, and often we are the lucky Petri dish they squirt their pipette into before deciding whether to open branches elsewhere. And this is, I’m afraid, often an American thing. It’s no coincidence that Reading got one of the first Five Guys, got a Chick-Fil-A, albeit briefly, got a Taco Bell and a Wingstop and a Wendy’s and has a Popeyes on the way. Such is life: newly added to the Tube map, but somehow equidistant between London and the good ol’ United States. 

These big American chains with plenty of money are aided and abetted in their mission to slightly worsen Reading by our local media – which posted dozens of stories about Wendy’s, mainly because they were too dumb to think critically for even a split second about whether Reading getting the first Wendy’s in the U.K. was actually a Good Thing. But it also points to just how much is going on in Reading, and how interesting the battle will be between all these factions fighting it out for your money. No wonder Jonathan Nunn, the editor of Vittles, called our town a “fascinating anomaly”.

“Why is this the subject of your interminable preamble this week?”, I hear you say. I thought you’d never ask. The reason I talk about all of this is that the subject of this week’s review is that rare thing, a chain choosing to plonk a branch near the centre of town that people can get genuinely excited about. Because Shree Krishna Vada Pav, a small chain selling vegetarian Maharashtrian street food which started out in Hounslow and only has three branches outside the M25, comes here with an excellent reputation.