At the start of every year, the broadsheets wheel out an article about the food trends of the coming twelve months. And every year, nobody checks the article from the previous January to verify that almost none of the trends became a thing. Peruvian food never took off, beyond a couple of places in London. Neither did corn ribs, hard seltzers, carob, eringi mushrooms.
But it fills a gap for column inches in January, among all the clean eating/“new year new you” articles they dust off and spruce up at the start of every year. And besides, it’s not like anybody’s keeping score: from this year’s predictions, keep an eye out for potato milk, whatever that is. It has another four months to become famous (they sell it at Waitrose, where reviews run the full gamut from “another unsatisfactory milk alternative” to “very neutral tasting”).
Anyway, Reading food trends aren’t like London food trends, because every year since I started this blog the trend has been pretty much the same: you’ll get more cafés, and some dickheads will complain that we have too many cafés. You’ll get more burger places, and some dickheads will moan that there are too many burger places. And, in recent years, you’ll get more American chains and some dickhead will whinge about the Americanisation of Reading. And yes, that last dickhead is me.
The real trends are the ones that blindside you. Late last year and early this year it was biryani places, with a mini explosion of options – Biryani Mama in town, Biryani Boyzz on the Oxford Road and, just opposite it, the interestingly named Biryanish (“it’s sort of like a biryani…”). And then in the last few months, the trend literally nobody saw coming: three Japanese restaurants opening in the space of two months. Did anybody predict that on New Year’s Day?
I’ve always loved Japanese food, but Reading’s never been incredibly well served for it. In the centre, you had Yo! Sushi and Sushimania, and both have their place: Yo! Sushi in particular democratised sushi and acted as an introduction for many people, me included. And I’ve always enjoyed heading to Sushimania after a day at work with Zoe, grabbing seats on the banquette and looking out on the dining room with a cold bottle of Asahi.
More recently Oishi opened down the Oxford Road: I loved it when I went, but for a while it had an alarming hygiene rating which put me off a return visit. And of course there’s Osaka which I liked but didn’t love, although I visited it during one of the weirdest months the world has ever seen. But for a more special meal I’ve always headed to Windsor, to eat at Misugo (recent discovery Miyazaki is an excellent alternative). Did any of Reading’s newcomers have what it takes to displace Misugo in my affections?
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