
From late 2019 until the spring of 2024 The Lyndhurst boasted some of the best food Reading has ever seen: varied, exceptional quality, ludicrous value. Since then, the pub has become a perfect encapsulation of many of the problems facing hospitality in general and pubs in particular.
I’m not known for my concision, but make yourself comfortable and I’ll try to run through the potted history of the pub since landlords Sheldon Fernandes and Dishon Vas moved on in May 2024. Here goes: first of all the pub was taken over by Becky Blissett, about a week after it had closed its doors. Blissett had a turbulent reign which mostly seemed to involve her complaining to the local papers about a perceived whispering campaign that the pub wasn’t as good as it used to be.
She was particularly rattled by what she said were false claims that she intended to turn the pub into a sports bar. Let’s take her word for it about that, but the main thing I remember from that time was the pub’s weird AI-generated posters on Facebook showing an anthropomorphised lion wearing a football shirt sinking a pint in a generic pub which looked nothing like the Lyndhurst, designed to get punters in to watch the Euros. But, you know, not a sports bar.
The pub was also known during that time for closing regularly at short notice – sometimes announced on social media, to be fair – and for a video someone added to a Google review showing some of the pub’s new regulars verbally abusing a couple of passers-by for the crime of walking their dog. As my wife liked to put it, the landlords went from caretakers to undertakers.
Five months later it was over and the pub was under new management again: rumour has it that Blissett received her marching orders on holiday. Because, make no mistake, the true villain of this story is the pubco, just like usual. They are the ones who hiked the rent, which forced out an enormously successful team doing exactly what pub landlords are supposed to do. The chaos that has followed since clearly demonstrates that they never, ever had a Plan B.
Let’s walk through the rest of the chaos. In November 2024 new landlord Jim Kelly stepped in. We’ll call him Landlord No. 2. Kelly was sort of a pubco-appointed firefighter who joined failing pubs to stabilise them, but speaking to the Chronicle it sounded like he was after a more long-term gig this time. “We have done so many, so now it’s time for us to stay and reap the benefits,” he said. So naturally he left the following January: what else did you expect?
Landlord No. 3 came on board at the start of 2025 and looking at the Lyndhurst’s social media from that point onwards, you can see them desperately trying everything to get people to drink in the pub. Gigs, DJ nights, sport, the veritable kitchen sink. For a long time, to the untrained eye, it looked like they’d given everything a whirl except offering really good food. Not that they didn’t serve food, because they did, but there was more chopping and changing on the menu than in the kitchen.
None of it seemed to take, because the food options became increasingly desperate. They launched a new menu in January 2025, and then some kind of tapas-style menu the following month. Later in the year they seemed to do a daily special under the title “Wots (sic) In The Pot”, including such delights as “sausage casserole” and “savoury mince & potatoe (sic)”. What other kind of mince is there?
Each of these things was announced with a new AI poster, because if there’s one thing that unites everybody who’s tried to make a go of the Lyndhurst since Fernandes and Vas left it’s a weakness for shitty AI art. Yes, I know pubs can’t make any money and they can’t afford to hire graphic designers. They can, however, afford to spell check the word ‘potato’. And they can afford to check whether what they put out makes sense, which for example their AI slogan We Put The Mmm In Our Curry manifestly didn’t.
The AI posters weren’t confined to food though: one celebrated Armed Forces Day, another particularly risible one marked VE Day by mocking up a picture of the Lyndhurst where it had mysteriously acquired an additional storey and moved somewhere completely different – a generic street in Belgravia, by the looks of it. They were flying about six Union flags, for that matter. I’m not sure when the Lyndhurst got so jingoistic: it felt like Landlord 3 was running the pub they were used to running in a new area, without checking first whether it fitted in at all.
For some reason the one pot classics didn’t do the job, so there were more culinary convulsions for the remainder of Landlord No. 3’s time at the helm. They set up a café on the terrace, to try and catch the morning trade. They decided to offer jacket spuds, that epitome of the high life, under the name “Loaded Kitchen”, and then they tried Yorkshire pudding wraps. And finally, at the start of this year, they had one last throw of the dice doing the one thing they had previously avoided: offering food people might actually want to eat.
So in January they gave their kitchen to a South African team, Smoked Oak, who had also popped up at the Nag’s Head. Smoked Oak offered Braai boards, boerewors rolls and, by all accounts, a killer potato salad. It looked decent: it was getting to the point, in fact, where I thought it was time to pay them a visit and check it out. So inevitably – you can see what’s coming, can’t you? – Landlord No. 3 left the pub in June. Of course they did. It was in danger of becoming some kind of success.
I sat out all those comings and goings, so why did last Friday find me strolling down Watlington Street to visit the Lyndhurst for the first time since Fernandes’ and Vas’ farewell bash, almost two and a half years ago? The answer is that when the Lyndhurst opened again last month, with Landlord No. 4, Stephen Williams, in charge, it announced a development that had people in Reading talking: the food in this latest incarnation would be by Brett’s Burgers.
Subscribe to continue reading
Become a paid subscriber to get access to the rest of this post and other exclusive content.