The 21st of July last year might have seemed like a perfectly normal Monday to you, but in food and drink terms it was an eventful day for Reading. Lincoln Coffee finally opened its big new site on King Street, the one Workhouse had vacated the year before. A little way away, down Minster Street, Thai restaurant Nua opened in the spot given up by Bluegrass BBQ in January.

Both of those were expansions. Lincoln has retained its original site on the Kings Road (and indeed for a while it used to operate out of Reading Bridge House, back when having a coffee concession in an office building sounded like a capital idea). Nua has a site in High Wycombe and another in London, in an area its website describes as “Fitzorvia”. But the third hospitality business to throw its doors open on the 21st July? It was brand new, out of nowhere and a more interesting proposition.

That would be Pho 86, an independent Vietnamese restaurant that has sprung up in the site once occupied by The County Deli, most famously one of Kate Winslet’s first employers, that closed in 2010. After that it was Sonning Flowers for a while, and then a food shop called K&K Supermarket which sold Vietnamese ingredients, amongst others. It’s not clear whether the change of purpose coincided with a change of ownership.

Very little is clear, because it’s hard to find out much about Pho 86 online. I do know that they opened without an alcohol license, and with a hygiene score of 1 from the council, who inspected a week after they opened. Both those matters were covered in the local press, and things have moved on since then: alcohol is now available and the most recent hygiene rating, from last October, is a slightly less worrying 3. The Chronicle showed no curiosity about Pho 86’s backstory, however, so it’s hard to know whether this is the owners’ first rodeo.

And good luck figuring out from their website, because the blurb on it is so generic that it’s hard to believe that AI wasn’t involved. At Pho 86, we believe a great bowl of pho is more than just food — it’s comfort, culture, and connection it begins. It’s not X, it’s Y. It’s not been written by a human, it’s ChatGPT. Fair enough, I guess: times are tough for independent businesses, and hiring a copywriter is probably nowhere near the top of the to do list. It would have been nice to know more about them, but perhaps they’re letting their food do the talking.

So finally, after leaving it the best part of a year, I paid them a visit on a sunny Saturday lunchtime with Zoë. I might have made it earlier, if it wasn’t for the hygiene rating and the lack of booze, but another reason was Pho 86’s surprisingly old school approach to customers: no online booking, which is curiously retro in 2026. I should have phoned up, really, and made a booking, but it says something that I literally cannot remember the last time I did that, anywhere.