Of all of Reading’s new restaurants, The Coconut Tree might be the one most people have asked me to review as soon as possible. Which is in itself interesting, because The Coconut Tree has already had more write-ups online than most of Reading’s new places – but the thing is, they’re all on Instagram. Remember all that talk last year about how hospitality was on its knees and taking free shit was plain immoral? Nature is definitely healing, because The Coconut Tree’s plan for its launch was very much as they used to be in the before times – find some local Instagrammers with over five thousand followers, bung them some PR copy to include in the social media coverage, sit back and watch.
And I don’t know about you, but I learned a lot. Admittedly, nearly all of it I could have learned just from reading their menu, but it’s dead useful to discover that the food is “fresh, tasty and full of flavour” (it would be a brave restaurant that said “you know what? Lots of our stuff is stale and bland”). And to discover, from multiple Instagram posts, that one of the cocktails is set on fire in front of you: the drinks in general, allegedly, are “banging”. Did I mention the “proper good vibes”, or the fact that it’s “cool” and “trendy”? Perhaps the best summary was that “the cuisine is insane”. Sri Lankan food: utter madness!
Of course, what none of those posts covered in much detail was that their food was all free. Their booze, too. “There wasn’t a cocktail I didn’t like” said another influencer. I bet. “Nothing too specific, we’re quite happy for you to construct the post!” said one writeup, showing that the influencer had copied and pasted all the text from the PR company without reading it first. That one was a “paid partnership”: not only did they get free food but, presumably, they were also paid to do the copying and pasting. I can’t compete with those levels of polish, sadly, so instead you get my impressions of the place after I turned up on a weekday with my friend Jerry, two Sancho Panzas in search of a Don Quixote.
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Buon Appetito closed in April 2023. I’ve left the review up for posterity.
A couple of Mondays ago I was walking through town around lunchtime, and I noticed that every table outside Bill’s was occupied. The sun was shining, and Bill’s has one of the best al fresco spots in Reading, but even so: every single table? Then I walked past Jollibee on Broad Street, with a queue outside, just like every day since it opened. As I looped back down Friar Street I noticed, through the windows, that Wendy’s was packed. We can congratulate ourselves on promoting an independent, thriving Reading, through the money we spend and the businesses we amplify on social media, but the fact remains that chain restaurants have a huge hold on our town and its customers.
The struggle is real, and relentless. Recently a branch of Sri Lankan themed chain The Coconut Tree opened, and influencers surfaced on Instagram raving about how good their (free) food was. It is next door to South Indian restaurant Pappadam’s, which has been there for years. Last week Gordon Ramsay opened a restaurant in the Oracle – one of five new burger restaurants coming to Reading – and gave out a thousand free burgers. Berkshire Live ran a breathless story enthusing about the opening. Of course they did, because it’s easier to Ctrl-C, Ctrl-V some guff from a PR company than it is to write a real story (although in Berkshire Live’s defence they subsequently reviewed the burger, and didn’t rate it).
The uncomfortable reality, even if we wish it wasn’t so, is that chain restaurants in general, and American ones in particular, do well in this town. Last month Deliveroo revealed Reading’s five most frequently-ordered dishes. Who made the list? Taco Bell, Wingstop, Shake Shack and Five Guys. The only thing preventing a clean sweep by American chains was the holder of the top spot, from German Doner Kebab. They wouldn’t make my top hundred dishes in Reading, let alone take the crown. Maybe Reading’s favourite illness is dyspepsia. Or dysentery, you never know.
If you’re reading this you probably have at least a passing interest in Reading’s independent restaurants, so perhaps you’re mystified (or depressed) by the continuing popularity of places like Taco Bell. It’s easy to forget, in an echo chamber that buys local, supports indie businesses and slopes off to the farmer’s market a couple of times a month, that most people in Reading would still rather queue for Wendy’s.
Even if you support independent businesses, there are other ways to be out of step. I’ve never quite “got” some of Reading’s fêted indies. I freely admit that Sweeney and Todd is one of them, Quattro is another. A third, the subject of this week’s review, is Buon Appetito. It’s always been highly rated on TripAdvisor, yet when I went there over five years ago I was bemused by the rave reviews. Years later the wonderful Tuscany opened down the Oxford Road and I had another, better pizza option; I never returned to Buon Appetito.
Yet here we are in 2021, Tuscany closed over two ago, and Buon Appetito is still going strong. It’s still highly rated on Trip Advisor. More to the point, the pictures on its Instagram account look a world away from the greasy, cheese-sodden edible cardboard I waded through back in 2016. Flicking through them made me feel decidedly peckish. So I decided to take another look, accompanied by my friend Nick, fresh from his previous appearance in this blog and not put off by the whole experience of being immortalised in print.
Buon Appetito has made the best of an unlovely spot. Like many canny businesses they’ve done great things with their outside space, with plenty of tables and some little booths with circular pub tables and heaters on the wall. Everything was covered by a corrugated plastic roof, and more corrugated plastic formed a partition closing off much of the view of Chatham Street. It will set them up perfectly for winter, and the overall effect made me feel like I was on holiday. That sensation was only accentuated by the soundtrack, which sounded like hotel lobby jazz covers of popular songs. I started out thinking the music was deeply naff, but by the end it had won me over and I’d used Shazam to work out who the band was (The Cooltrane Quartet, since you asked).
Service was bright, friendly and immediate. Rather than relegate it to the end of the review it deserves to be mentioned early and often, because the woman who looked after us all evening was brilliant. Every restaurant should have a front of house like this: warm, enthusiastic, likeable and with opinions about the dishes you ought to try. She brought us a couple of pints of Peroni (the drinks selection isn’t the widest at Buon Appetito) and we began the process of picking through the menu.
“I’m not a fussy eater, but there are four things I won’t eat” said Nick.
“What are they?” I mentally ran through my own list of no-nos, but apart from the obvious ones, like tripe, I could only come up with sweetcorn and dried fruit.
I couldn’t help but feel Nick was missing out, but I didn’t interject.
“And raw coriander. It’s awful, it just tastes soapy. It’s genetic, you know.” Having been closely associated with a coriander hater in the past, I’d been told this fact more times than I cared to recall. Can’t you just tell restaurants you’re allergic? I used to ask: apparently not.
“What are the other two?”
“Olives! They just always taste so bitter to me, it doesn’t matter what colour they are. And the last one’s marzipan.”
I could eat marzipan by the block, cutting it like cheese – I have, in my day – but I let that pass. I looked at the menu and mentally struck a virtual red pen through all the items with olives or blue cheese in them: it was more than a few (I was surprised, given our last meal out, that snails hadn’t made the list).
The menu was mainstream but better and more well put together than the one I remembered from my previous visit. It was compact in the right places – only four pasta mains, for instance – and more expansive where that made sense. It’s okay to have many different pizzas because ultimately many of the core ingredients are frequently the same. Pricing was consistent and reasonable – nearly all the pizzas and pasta dishes ranged between ten and fourteen pounds and starters were around the seven pound mark, or more expensive and big enough to share.
Pizzas were a mixture of recognisably Italian combinations – plenty of ‘nduja on there, and the classic Neopolitan pizza with anchovies, capers and olives – and options from further afield. The Honolulu and the Hawaiian, both of which featured pineapple, constituted the lunatic fringe. “I quite like pineapple on pizza” said Nick, “but I won’t order it: you’ll get hate mail from Italians.” I wondered what Italians would make of a vegetarian pizza called “Garden Of Eatin”, but perhaps they’d made their peace with that.
If all of our meal had been like our starters, the rating you’ve already scrolled down to check would have been lower. Calamari was decent, though: it mightn’t have had the tenderness of ultra-fresh squid, but it wasn’t rubbery either. It came with a gentle aioli: a bigger honk of garlic wouldn’t have gone amiss. Even so, it was better than the same dish at the Fisherman’s Cottage a few months back, by which token it was better than most calamari I’ve had in Reading over the years.
The other dish, king prawns with chorizo, was merely pleasant. They were nice plump prawns, three of them, with plenty of sweet flesh once you’d yanked off the head and opened up the shell. The problem was everything else. I know chorizo isn’t Italian, which made the dish potentially slightly incongruous. But worse, this chorizo was nothing special – thick, coarse and bouncy without heat or the terrific crimson oil that colours everything it touches. The menu said that this was cooked with garlic and extra virgin olive oil, but I got little or no garlic, just an anonymous orange puddle under the prawns that didn’t taste of enough.
I began to worry that history would repeat itself: I haven’t doled out a poor rating this year, and I’m somewhat dreading the first time I have an iffy meal on duty. But then our pizzas arrived and those worries, and indeed any other cares I might have had, dissipated in a cloud of carbs. Based on what I’d seen on social media I fully expected Buon Appetito’s 2021 pizzas to be an improvement on the one I had in 2016, but what I wasn’t prepared for is just how improved they would be. They weren’t just better than the previous one I’d eaten at Buon Appetito, they were better than any I’ve had in Reading and many I’ve had further afield.
Now, I can understand you being sceptical: it was only a few weeks ago that I said I might have discovered Reading’s best sandwich, and here I am saying that Buon Appetito does Reading’s best pizza. I couldn’t blame you for thinking I’m busting out hype for the sake of it. But I try hard to be sparing with the superlatives – not everywhere can be the best ever – and by any standards Buon Appetito’s pizza was extraordinary. The base was night and day compared to what I’d eaten before, with a beautifully bubbled, puffy crust with a little leopard-spotting and a deeply satisfying chewiness.
The toppings – I’d gone for the Napoli, which has always been my ideal pizza – were superb. A great tomato base, just enough cheese, lots of salty anchovies, a judicious helping of sharp, tangy capers and those black olives Nick was so averse to. I think this particular pizza is the choice of salt and vinegar fans everywhere and when it’s perfectly in balance, as it was here, it’s a full-on, sing-at-the-top-of-your-voice truly joyous thing to eat. Better than Papa Gee’s, better than The Last Crumb’s, better even than Tuscany used to be. I loved it, and knowing I could rock up to Buon Appetito any time and order this pizza again for a mere eleven pounds was both a wonderful and a dangerous discovery.
Nick’s pizza showcased that great base in a completely different direction. The “Calabrian” manages to appear on the menu twice, once halfway through and once at the end of the list of pizzas. But it was a masterpiece of pared-down simplicity – tomato sauce, mozzarella, clusters of ‘nduja, basil leaves: nothing else. Nick had never had ‘nduja before – in 2021, can you believe it? – and though he ordered it with abandon, he approached it with trepidation. “Yes, it’s hot, but it’s good” he said, just before our waitress came up and asked, part sympathetically, part playfully, whether he needed a glass of milk. “We have chilli oil, if you want to make it hotter” she added. But Nick was happy with his choice: from where I was sitting it looked a smart one.
“That was good, wasn’t it?” Nick said.
“It really was. Hold on, is that a Latin jazz cover version of Never Gonna Give You Up?”
“Certainly sounds like it.”
We asked for the dessert menu, because I’ve always felt it’s rude not to at least look. It was on the right side of too big, with four desserts and some variations on the theme of gelato and sorbetto, along with an espresso martini which had wandered over from the cocktail menu. “The panna cotta and tiramisu are the best ones” our waitress told us. “Although our banoffee pie is very good too. We import it from Italy, along with our Torta Rocher”. I suspect they come in frozen from a company called DiSotto, which also provides Buon Appetito’s ice cream and sorbet.
We took our waitress’ advice. Nick’s tiramisu was a hefty helping, on the rustic side with huge, boozy savoiardi biscuits (or lady fingers, as you probably should no longer call them) and loads of mascarpone under a blanket of cocoa powder. He liked it, but was too full to make significant inroads into it. I gallantly stepped up purely so I could tell you what it was like, namely serviceable. Only now, looking at the DiSotto website, do I clock that they sell a defrost-it-yourself tiramisu which looks strikingly like this one. I’d love to think Buon Appetito makes its own, but I wouldn’t bet on it.
The panna cotta was a strange one: I’m used to it turned out and quivering on the plate whereas this one had been imprisoned in a little sundae dish. There was an enjoyable pistachio mousse underneath, the beautiful crunch of a candied pistachio crumb on top. All tasty enough, but it felt more like an upside-down, out-of-kilter cheesecake than a panna cotta. I’m not sure the panna cotta element – hemmed in, unable to wobble freely – worked.
“Pretty good” said Nick, “but not as good as Laura’s panna cotta.” I tried his other half’s panna cotta not long ago: he’s right.
The restaurant had a steady flow of customers throughout our meal without ever seeming busy. But it was a Wednesday evening close to payday: perhaps that was a factor. “Inside is very nice too, you should eat there next time” said our waitress as she brought the bill, along with a couple of shot glasses of a Kermit-green pistachio liqueur like next level Bailey’s. Three courses and two and a half pints each came to seventy-eight pounds, not including tip.
As I said, night and day; I still think that the place I went to five years ago left a lot to be desired, but aside from being in the same building and doing Italian cuisine I don’t see many remnants of the Buon Appetito that left me nonplussed. They’ve created a properly lovely space, the service is spot on and if part of the menu were merely not bad or even so-so, the plusses outweighed that in spades. The biggest of those plusses is the pizza, which for my money is one of the best I can remember.
I wish there were more sunny days ahead, because few pleasures can match pizza and beer on a sunny day, but those little booths will be very inviting when the nights draw in, especially for those of us who aren’t sure how much indoor dining we plan to do in what remains of 2021. With Buon Appetito, Chef Stevie’s Caribbean Kitchen and the Nag’s Head, that little piece of West Reading is looking like the best gastronomic micro-climate the town has to offer. Chatham Street, a food hub: who’d have thought it?
I’m not sure there’s any such thing as the perfect pub, but I’m lucky to live near three that each embody different aspects of the platonic ideal of a public house.
The Retreat is arguably Reading’s best “classic” pub, even if its refurb last year made the toilets disconcertingly classy. The story goes that when the landlord of the Alehouse visited and saw the work the Retreat had carried out in lockdown he turned to Brian, the landlord, and said “thanks a bunch – now I really do have the shittest pub toilets in Reading” (apparently the Alehouse has done some work on them since). The Retreat lacks outside space, and the small beer selection is a little too cask-led for my personal taste, but it remains a wonderful place with a welcome like no other.
Then there’s the Lyndhurst, which does Reading’s best pub food, without question. It hosts burger nights on Mondays and curry nights on Thursdays, and boasts a menu full of staples like chilli beef nachos and katsu chicken burgers. And then there’s the icing on the cake: dazzling specials that tend to go on the menu Fridays and Saturdays and match any restaurant food anywhere in Reading. One week it’s skate wing topped with capers and crunchy croutons soaked in a sauce Grenobloise, another it’s lamb rump with an enormous slab of shredded lamb shoulder, breadcrumbed and fried, on the side.
To round off the holy trinity, the Weather Station boasts a superb selection of beers, the vast majority of which are on keg, has a nice little courtyard out back where you can drink them and has really gone from strength to strength in 2021. It always has at least one sticky, strong, indulgent imperial stout on the list and some of the DIPAs and pales on tap are truly terrific (a special mention to Wild Weather’s Orange Lazarus, which is as refreshing a summer drink as you could hope to find).
Having said all that, over the last twelve months I’ve spent a fair amount of pub time on the edge of West Reading, where the Castle Tap and the Nag’s Head have done an exemplary job of adjusting to Covid and providing great converted spaces for al fresco drinking. When I finally emerged from the cocoon of that first ever lockdown for an al fresco alcoholic drink, it was the Nag’s Head I made a beeline for. But the Nag’s Head always had two drawbacks.
One is that you couldn’t book a table, whereas at the Castle Tap they’ll gladly reserve you one outside. The other was that they never really had much of a food offering. That needn’t be be a problem. The Castle Tap is more than happy for you to order from Deliveroo and eat it at your table – they’ll even give you the postcode for the beer garden out back to use as a delivery address – but the Nag’s has always taken a dim view of that.
On one hand, it meant that the Nag’s Head didn’t bother trying to adapt to the constantly changing landscape of substantial meals, this tier and that tier. Life was simpler, if less lucrative – although the Nag’s also reopened later than its peers last year, sensibly spending extra time sprucing up their beer garden, so perhaps they could absorb those losses. But it also meant that they were closed for longer than some of Reading’s other pubs with outside space when they could have put together a menu, or invited a street food trader over, and continued to trade.
Anyway, when they reopened in April this year they were sporting a brand new food menu and a new smoker for pork and brisket. The menu was compact – not big enough to necessarily make the Nag’s a food destination in its own right, but aiming to offer enough choice that you wouldn’t have to face the invidious choice between leaving the pub to grab a meal or staying, getting shitfaced on an empty stomach and accidentally falling into Harput Kebab on the way home (and I’m not judging, because I speak from experience). And that kind of menu works: Zoë and I were having an early evening beer in the sunshine during her week off, and neither of us could face going home and cooking, which is why you get this review this week.
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At the end of our lunch at Monty’s Café, the owner came over to our table with a little plate for my friend Jerry and me. It had a little macaroon and a baklava on it, a neat touch. So I asked him how long they’d been open, and he said that it was just about two years. And, as so often lately, I thought about what a gruelling two years that must have been for him. I thought that the summer of 2019 would have seemed so full of hope, because the beginning of things is always exciting. And the following winter might have been challenging, as winters often are, but then suddenly, as spring was almost around the corner the bombshell dropped that nothing would be normal again for a very long time.
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Well hello there! Welcome to this week’s review, where I go back to trying takeaways and search desperately for interesting things to say about Shake Shack.
I know my reviews never start this way. You’ve read enough of them by now, I imagine, to know the structure. I start with a preamble that puts things in context, talks about the place I’m reviewing this week and why I chose it. Is the new joint that’s opened the biggest and best? Why doesn’t anywhere in Reading do good food of this or that cuisine? Is the place I visited a few years ago still any cop? You get the idea.
Then I run you through the menu, and how prices range from bla to bla. If we’re in a restaurant, I’ll tell you what the room (or my table outside) is like, and if it’s a takeaway I tell you what I made of the delivery experience. Then I get out my Big Food Thesaurus, because every restaurant reviewer’s got one, and describe the dishes – spoiler alert, if it’s a takeaway it’s often not quite hot enough – trying to avoid wanky words like “bosky” or ones, like “unctuous”, that people bandy around without understanding what they really mean.
I also throw in some choice remarks from whoever’s eating with me that week. Because the more of somebody in the review who isn’t me the better, am I right? Usually that’s my partner Zoë, who’s much more quotable than I am. But Zoë is joining me for fewer reviews at the moment, because we’re going to a wedding in a couple of weeks and she wants to wear an outfit that, in her own words, “doesn’t come with guy ropes”. So other times a friend of mine comes along, and I might also spend some time describing them; these reviews don’t clock up their massive word count by themselves, you know.
Anyway, then I tell you what the service was like, how much it costs and whether it was good value, and finally I inelegantly loop back to the preamble and tie it all together with a pretty bow. That’s the formula, and you’ve all flown with me often enough to know that perfectly well. Thanks for choosing my blog today: the emergency exits are here, here and here, and I hope you have a very pleasant onward journey.
My reason for opening the figurative kimono this week is that my takeaway from Shake Shack was so nothingy that it was a challenge to hold all the details in mind, like trying to recall a dream days after you wake up from it. At least with some dreams you actively want to remember them – winning the lottery for instance, being on holiday, or having it off with your favourite film star – but I doubt most people would long to dream about Shake Shack. I think I can understand why some “proper” restaurant reviewers spend the first half of their reviews talking about something that has nothing to do with the restaurant: they’re probably just bored.
Sorry, I should at least tell you something about Shake Shack first. It’s an American chain – yes, another one – that started life twenty years ago as a solitary hot dog stand in New York’s Madison Square Park. Restaurants like to make much of where they’ve come from when their back story is like this, possibly so you won’t pay quite so much attention to where they are now.
And where Shake Shack is now is a big chain with two hundred and fifty locations worldwide, including ten in the U.K., the majority of them in London. They opened in the U.K. the same week as Five Guys, although Five Guys has spread further and faster, possibly because it’s backed by Charles Dunstone, the billionaire co-founder of Carphone Warehouse. That might explain why Five Guys has been ensconced in Reading for eight years, whereas customers only got to try their rival from late last year, when Shake Shack teamed up with Deliveroo Editions to start selling to the people of Reading from that dark kitchen near Phantom Brewery.
I ordered from them this week out of pure curiosity: just as with Rosa’s Thai, the other London import on Deliveroo Editions, I wanted to see what the fuss was all about. I can be as meh about burgers as the next person, quite possibly more so, but I always got the impression Shake Shack was more highly rated among burger anoraks than Five Guys, the Burger King to Five Guys’ McDonalds (although the burger chain people really want to see come to these shores is the elusive, much-fêted In-N-Out Burger). So I fired up Deliveroo on my phone on Sunday night to see if they offered something that the likes of 7Bone, Honest and Gourmet Burger Kitchen – now available on Deliveroo, surreally, from the kitchen of our local Carluccio’s – didn’t.
If they did it wasn’t immediately apparent from the menu, which was streamlined and straightforward. You can have a burger, a cheeseburger or a “SmokeShack” burger (with smoked cheese and bacon) either as a single or a double. Their vegetarian option – there’s nothing at all for vegans here – was a fried portobello mushroom stuffed with cheese. Double burgers come in at around nine pounds and you have to buy fries separately, which pegs the price pretty much at the same level as Five Guys, Honest and 7Bone.
They also did a chicken burger and nuggets, a “flat-top hot dog” (which looked genuinely unpleasant in the photo) and a limited edition selection of Korean-influenced dishes making liberal use of gochujang. Most of the chicken dishes on the menu were described as “chick’n” which did make me wonder if it was in fact, technically, chicken. A bit of research reassured me, but it still seemed like a weird, unnecessary turn of phrase. Anyway, we ordered a couple of burgers, a couple of portions of fries and some nuggets and the whole thing came to forty pounds, not including rider tip.
As is so often the way, everything happened either a little too quickly or not quite quickly enough. Our order was on its way literally twelve minutes after we ordered, and it got to the house in close to ten minutes. It was on the lukewarm side, but I don’t know if that was down to the rider or the packaging. Shake Shack proudly proclaims that all the paper used in their boxes is from sustainable forests: that may be true but it was pretty thin and didn’t look like it offered much in the way of insulation.
Zoë had picked the chicken burger – partly, it turns out, because she was a bit of an expert in this field. It looked pretty decent – a thick fillet with a crunchy coating and meat whiter than American teeth. She’d left the pickles out, owing to her long-standing aversion to vinegar, and replaced them with long crisp slices of raw onion, as a heathen would do. But she seemed to enjoy it, although she thought it needed to be hotter.
“It’s not bad. I’d compare it to the McChicken Sandwich – I used to eat that back in the day, and very good it was too. Then they they replaced it with something called the Chicken Legend in a ‘ciabatta roll’” – she conveyed the inverted commas through the power of disdain alone – “and that was rubbish. It’s dry as fuck, too much roll. It comes with a ‘cool’ mayo and I don’t like the taste of it. Now you have to have a chicken mayo sandwich from the Saver menu.”
“Don’t you have a mini fillet from KFC instead?”
“Not from the one on Broad Street” she said. I wondered if she was referring to the infamous rat incident from a few years back and then I remembered: she knew numerous people who had fallen ill shortly after eating there.
“Do you remember the McChicken Premiere? That one came in fake focaccia bread, and the advert had Dani Behr, dead behind the eyes, desperately pretending to sound excited about a chicken burger.”
“Never heard of it.”
I think Zoë ordered better than I did. I’d chosen the SmokeStack Double, the most expensive burger on their menu, a double patty with cheese, bacon and chopped cherry peppers. The way it had been packaged – part-wrapped but left open – might have been visually appealing, but it meant it was colder than it needed to be, and most of the cherry peppers stayed stuck to the paper when I picked the burger up. The remainder hung around, adding a sweet crunch that jarred with everything else.
Again, if it had been hot it might have been nicer, but I didn’t feel any real difference in quality between this and Burger King, let alone Shake Shack’s more direct competitors. The bacon was nice, the patties were reasonable – cooked well done, even though I hadn’t ticked the box to request that – but I struggled to think of a burger I’d had in Reading that left me as ambivalent as this. 7Bone may be a grease overload, but at least it tastes of something. Honest’s burgers are probably the benchmark. Reading’s street food options, whether it’s Boigers or the sadly-dormant Meat Juice, beat Shake Shack hands down day in, day out. And I couldn’t help but think of plucky little Smash N Grab, out on Cemetery Junction, infinitely more deserving of my money than this, even if their fries need work.
Shake Shack’s fries, by the way, are crinkle cut – that’s their shtick – and they weren’t bad, if a tad lukewarm. They were at least well salted, and I’ve always suspected that crinkle cut chips are just inherently better. Zoe had gone for the gochujang ones, which merely meant that they gave you little plastic pots of bacon and spring onions to sprinkle on top and a tub of gochujang mayo to dip it in. I’m not sure much sustainable paper was involved in all those tubs, and I’m also not sure it was worth the additional one pound fifty. “It’s real bacon though” said Zoë, her expectations low enough by this stage that this came as a pleasant surprise.
Finally, we’d gone for some of the gochujang “chick’n” bites. The menu said that these came with gochujang glaze and another tub of that mayo. I expected from that description that they would indeed be glazed, but actually they were coated and topped with a meagre drizzle of gochujang sauce which only covered three of the ten nuggets. The taste was actually quite pleasant: there’s a wonderful, deep, savoury note to gochujang, with a slight hint of fermentation and funk. But the texture was woeful, the coating soggy and pappy underneath, no crunch to be seen. The whole thing was so woolly and unmemorable that we left a fair few of them, including one weird mutant ubernugget that was as big as three normal ones. Imagine fried chicken you don’t feel like finishing. That used to be a lot more difficult for me to do before I ordered from Shake Shack.
I found myself thinking of Honest’s recent Thai chicken special, fried chicken thigh honking with fish sauce and a honey sriracha glaze, topped with Thai slaw, ranch dressing and cheese. It’s one of the best things they’ve ever done, and one of the finest burgers I’ve had. I loved it so much I ate it twice – at the start of the month, outside, on Market Square, and again at the end, at home, after trekking into town to click and collect on the final day of the month, because I wanted to eat it one more time before they discontinued it. Compared to that, Shake Shack wasn’t even a parody. It was a travesty.
When I first finished my takeaway from Shake Shack I think I might have been in a salt and additive-induced coma. “It wasn’t that bad” I thought to myself, “except that it wasn’t hot enough. But if you lived north of the river, and they were close to you, it might be worth a delivery.” But now I now think that was the gochujang talking. Because really, Shake Shack feels like a boring, bland way of parting a gastronomic fool and their money.
So if you live in Caversham, and I know legions of my readers do, don’t order from Shake Shack. Get your burger from the Last Crumb instead. If you’re out east, give Smash N Grab a go. If you’re in town on the right lunchtime, head for Blue Collar. And if you’re near the town centre, go to Bluegrass, or 7Bone, or Honest, or the Lyndhurst, or King’s Grill. Go to Burger King, for that matter. Go literally anywhere else, so that one day Shake Shack’s marketing people and the experts at Deliveroo Editions realise that a town with a vibrant food culture won’t be fobbed off with some mediocre pap just because it has a few restaurants up in London. That kind of bollocks might work in Basingstoke or Bracknell, but it simply won’t wash here.
I’ll leave the last word to Zoë, who summed it up neatly as she ruefully tackled one of those stodgy nuggets.
“You’d be better off going to Gurt Wings, where you could get three massive strips and a fuckload of tater tots for the same money. That’s the thing, isn’t it? Indies do it better.”
Edible Reading 